Group MD, DDB Mudra Group
In his capacity as Chief Strategy Officer, DDB Mudra Group, Aditya Kanthy contributes to some of India’s most loved brands and trusted companies including Carrier Midea, Dabur, Future Group, Godrej, Johnson & Johnson, LIC, Mother Dairy – Dhara, Volkswagen and Yamaha. Aditya is also a part of the Strategic Planning Council of the DDB Mudra Group.
During his decade long stint with the DDB Mudra Group he has worked as an account manager, set up the corporate strategy department where he contributed to the organization’s transformation from an advertising agency to a marketing communications group, and as a strategic planner he has led the effort to secure campaigns from Nestle, Volkswagen, Philips, Electrolux, Reliance BIG TV, Yamaha and Emirates.
Featured in Businessworld magazine’s cover story on the ‘best and brightest’ in Indian advertising, he has contributed to building the agency’s reputation for creativity and effectiveness with over a dozen wins across categories (including health & digital) at the Effies, leading the DDB Mudra Group to a top three position, three years in a row.
Aditya studied Economics in St. Stephen’s, Delhi and graduated at the top of his class from the Mudra Institute of Communications Ahmedabad (MICA), India’s finest marketing communications school, where he specialized in research. He is now a guest lecturer at MICA. His views on celebrity advertising were published in one of the industry’s most respected journals, WARC’s AdMap recently. He loves sport and enjoys reading.