National Strategy Head, DDB Mudra Group
As a National Strategy Head, Amit Kekre oversees the planning function of DDB Mudra’s biggest clients including PepsiCo, Aditya Birla Group, Future Group, TTK Prestige, USL- Diageo amongst others. Also, he leads the diversity and inclusivity agenda for the Group.
With more than two decades of advertising experience under his belt, Amit began his career in Account Management largely on Unilever brands, for four years, before moving to Planning & Strategy. His Planning career began in 2001, working with Lowe, JWT, Ogilvy on Unilever and Tata Motors, before leaving for a 4-year international turn to join Grey Malaysia in a regional planning role on P&G, from where he moved to Grey Australia as Planning Director.
Returning to India in 2009, he worked with McCann in Mumbai as VP, Planning, before joining the DDB Mudra Group in 2011. Apart from Unilever & P&G, Amit’s career spans large international brands like Johnson & Johnson, GSK Sara Lee, Emirates, Lipton, Simplot Australia, Standard Chartered, Govt. of Australia and Indian multinationals such as Marico, ITC, Godrej, Future Group, Union Bank of India to name a few. He’s been featured as one of ‘10 Best Planners’ across APAC by Media Magazine.
Amit is a Microbiology graduate and holds a degree in Advertising & PR Management from Institute of Management Studies, Indore. His real education, though, he believes comes from his rural roots and his occasional yet deliberate moonlighting in the world of art, theatre and fashion.