National Planning Head, DDB Mudra Group
As National Planning Head, Amit Kekre oversees the planning function of some of DDB Mudra’s biggest clients including Aditya Birla Group – Peter England, Emirates, Future Group, Godrej, HCC, Kalpataru, L&T, Lavasa, Lonely Planet, Philips-Electrolux, TTK Prestige, United Spirits and Worldwide Media.Amit is also a part of the Strategic Planning Council of the DDB Mudra Group.
With close to 15 years of advertising experience under his belt, Amit began his career in Account Management largely on Unilever brands, for four years, before moving to Planning & Strategy. His Planning career began in 2001, working with Lowe, JWT, Ogilvy on Unilever and Tata Motors, before leaving for a 4-year international turn to join Grey Malaysia in a regional planning role on P&G, from where he moved to Grey Australia as Planning Director.
Returning to India in 2009, he worked with McCann in Mumbai as VP, Planning, before joining the DDB Mudra Group in 2011. Apart from Unilever & P&G, Amit’s career spans large international brands like Johnson & Johnson, GSK Sara Lee, Emirates, Lipton, Simplot Australia, Standard Chartered, Govt. of Australia and Indian multinationals such as Marico, ITC, Godrej, Future Group, Union Bank of India to name a few. He’s been featured as one of ‘10 Best Planners’ across Asia Pac by Media Magazine.
Amit is a Microbiology graduate and holds a degree in Advertising & PR Management from Institute of Management Studies, Indore. His real education, though, he believes comes from his rural roots and his occasional yet deliberate moonlighting in the world of art, theater and fashion.
Outside his work, Amit takes a keen interest in performing arts and theater, moonlighting as an actor and art catalogue writer.