Chief Creative Technologist, DDB Mudra Group
Joint Managing Director, 22feet Tribal Worldwide
Brijesh Jacob is one of the pioneers of ‘creativity for digital world’ in India. An SIMC alumnus, Brij entered the ad-world as a trainee copywriter with Rediffusion Y&R. Since then, he has been associated with strong agency names like Grey Worldwide and Lowe Lintas.
His stint with the traditional media ended after his association with Grey Worldwide as an ECD. In 2009, he moved further to be the co-founder of one of India’s top 5 leading digital agencies- 22feet (**Brand Equity Agency Reckoner 2017).
Since 22feet’s inception, Brij has been largely responsible for its creative and technology product. With the ever-evolving consumer dynamics, Brij’s rational and futuristic stand- point has led the agency to win the businesses and trust of the many renowned brands that the team works with.
In 2017, Brij took over the position of Chief Creative Technologist of the DDB Mudra Group in addition to his existing role of Joint Managing Director, 22feet Tribal Worldwide. Under this position, he has been responsible for the creative mandate of DDB Mudra North, DDB Mudra South, DDB MudraMax (Media, OOH and Experiential) and 22feet Tribal Worldwide.