Executive Director, DDB Mudra Group & CEO,
DDB MudraMax (OOH, Events & Experiential)
Gour is industry veteran and OOH specialist. He heads DDB MudraMax’s portfolio of OOH, Events & Experiential as its CEO.
A Jadavpur University graduate, Gour has over 2 decades of experience in the industry. In the past, he has been the founder of two very successful OOH Agencies. He helped set up Kinetic (erstwhile Portland, a WPP OOH Agency) and went on to become its Country Head. He then co-founded Platinum OOH with Sam Balsara. Under Gour’s leadership, Platinum became one of the most profitable and fastest growing company in Madison World.