Executive Director, DDB Mudra Group & Managing Partner, DDB Mudra West
As President, Rajiv Sabnis, oversees the advertising business of DDB Mudra West. The agency’s client roster includes Future Group, Godrej, Hindustan Unilever, ITC, Johnson & Johnson, LIC, Volkswagen and among many others. In 2014, Rajiv was elevated to the Executive Board of the DDB Mudra Group
Rajiv has been a profit-centre head for the past 14 years. Prior to joining DDB Mudra, Rajiv was Executive Director at M&C Saatchi Communications and Chief Operating Officer at Ambience Publicis. The formative part of his career was with Contract Advertising (a WPP Network agency) for 10 years and Everest Saatchi & Saatchi Communications. He has worked in the cities of Mumbai, Delhi and Chennai over his career in advertising.
With over two decades of experience in the industry, Rajiv has worked across FMCG, consumer durables, services, media & entertainment, automobiles, retail/fashion, amongst others. Some of the key brands he worked for include Allianz Bajaj, Asian Paints, Cadbury, Dabur, Gulf Oil, HCL, HSBC Bank, JK Tyres, Johnson & Johnson, Lakme, Braun, Mahindra & Mahindra, NIIT, P&G Healthcare, Platinum Guild, Shaw Wallace, Shoppers Stop, Singapore Airlines and Volkswagen.
Rajiv loves the great outdoors and has undertaken several road-trips in India and many tours abroad for the sole purpose of getting to know the culture, lifestyle, heritage and mindsets of different people and communities.