Executive Director, DDB Mudra Group
Rajiv joined the DDB Mudra Group in 2009 as President, DDB Mudra West. In that role, he managed and grew the advertising business across Ahmedabad, Mumbai, Track DDB and Karma, which together contribute a commendable chunk to the Group’s business. In 2014, Rajiv was elevated to the Executive Board of the DDB Mudra Group. In 2018, as Executive Director of the Group, he took over the charge of leading operations of DDB Mudra North, in addition to his current responsibilities of leading the West Advertising business.
With over two decades of experience in the industry, Rajiv has worked across sectors like FMCG, consumer durables, services, media & entertainment, automobiles, retail/fashion, amongst others. Some of the key brands he worked for include Allianz Bajaj, Asian Paints, Cadbury, Dabur, Gulf Oil, HCL, HSBC Bank, JK Tyres, Johnson & Johnson, Lakme, Braun, Mahindra & Mahindra, NIIT, P&G Healthcare, Platinum Guild, Shaw Wallace, Shoppers Stop, Singapore Airlines and Volkswagen.
Prior to joining DDB Mudra, Rajiv was Executive Director at M&C Saatchi Communications and Chief Operating Officer at Ambience Publicis. The formative part of his career was with Contract Advertising (a WPP Network agency) and Everest Saatchi & Saatchi Communications.
Rajiv loves outdoors and has undertaken several road-trips in India and many tours outside the country for the sole purpose of getting to know the culture, lifestyle, heritage and mindset of different people and communities.