President and Managing Partner
DDB Mudra South
Ranji J. Cherian is a President & Managing Partner at DDB Mudra South. He is also a member of the Group Operating Board. As a senior leader and practitioner, Ranji enjoys his leadership role. And he has been instrumental in building a strong & consistent business in the South. He is a strong believer in the service profit chain & a people first approach to building business & driving growth. He is a strong believer in the role of service leadership. He takes a lot of pride in building a strong team culture that has translated into strong performance year on year.
Ranji has been with the DDB Mudra Group for almost 10 years. During this time, he has front-led the team and has empowered them to take strong decisions & work together. He believes that as leaders one should practice values of respect, fairness, honesty, candor, transparency, teamwork, communication & passion.
Prior to joining DDB Mudra Group, Ranji enjoyed a 15-year stint with JWT. His last assignment at JWT positioned him as Director in Charge (DIC) on the Ford business. He was also Blue Team Leader with a mandate to drive integration efforts on Ford in the country. Ranji was instrumental in launching the Ford Fiesta in India. This launch program was nominated as one among the 3 best integrated communication programs across the WPP network worldwide.