Sameer Mehta

Sameer Mehta


Sameer is the President of TracyLocke India – a DDB Mudra Group venture specializing in Shopper Marketing and Retail Solutions. TracyLocke is a very young set up at DDB Mudra Group and is a combination of Trade, Retail & Shopper Marketing. Sameer is the founder member of the Trade Marketing Unit at DDB Mudra Group and has been instrumental in setting up the erstwhile Multiplier which is now TracyLocke India.

TracyLocke India’s core expertise is into various outsourced sales & marketing solutions as well as trade marketing services. TracyLocke India, erstwhile Multiplier, was founded in 2007, has grown by 400% ever since its inception in billing. It has seen its growth from setting up a team of mere 7 people to a team of 9000 people over past 7 years. The unit has transformed over last 4 years into an IT- enabled organization which has an edge in the market today.

Sameer has worked with clients like Marico, Hindustan Unilever, ITC, P & G, Motorola, LG, Sony Ericsson, Samsung, Panasonic, TVS, TTSL etc. TracyLocke India has been bagged the following awards under the leadership of Sameer such as 2008 Effie’s Bronze in the Consumer Durables Category, Gold at Abby Award for the year 2008-09 for Best Use of Special Events, Silver at Abby Award for the Year 2008-09 for Best use of Youth Marketing, Gold Dragon @ PMA for the year 2009-10 for Best Activity Generating Brand Loyalty & Grand Emvie- Best Media Innovation 2009-2010, Gold- Events @ Emvie -2009-2010 & Silver – Consumer Durable @ Emvie-2009-2010.

Sameer is a marketing professional since 1996 has 20 years of experience. He has specialized knowledge and experience in all the core areas of Below the Line such as experiential marketing, Trade Marketing, Brand & Product Promotions, Retail Merchandising, Event Management, Corporate Seminar, Response Management and Database Management.

In his spare time, Sameer enjoys traveling, biking, shooting and reading.