Sathyamurthy N P
Executive Director – DDB Mudra Group
President, OMD MudraMax
Sathyamurthy N P (aka Sathya) heads the media business across the Group. He also serves the RSCI Technical Committee (Readership Studies Council of India) as Chairman.
With a Master’s degree in Zoology from the Annamalai University, Sathya comes with close to three decades of professional experience and has worked with a prestigious brands such as Adidas, Bajaj Auto, Bajaj Electricals, BPCL, Cadila Laboratories, Castrol, Dhara, Dove, Heinz India, HLL, Jyothy Labs, Lakme, Paras, Philips, Ponds, Reebok, Samsonite, Tata Capital, Union Bank and Unit Trust of India amongst others.
Over the years, Sathya’s has gained expertise in various functions such as field sales, strategic media planning, media buying and management and consumer research & insights. He loves collaborating with stake holders for generating great brand solutions.
Sathya has also served as Director General, Media Research Users Council (MRUC) for three years, during which time, he was an active participant in bringing out syndicated research products such as the Indian Research Survey (IRS), Indian Listenership Track (ILT), and the New Consumer Classification System.
Before joining the DDB Mudra Group, he was associated with Lintas Media Group as COO and CEO of Karishma Initiative. Apart from this, he has worked with some of India’s leading agencies including Carat Media Services, Euro RSCG and Ogilvy & Mather.