News Stories

‘Pride’ In Diversity: Moving Beyond The Buzzword | 28 June 2021 Read more…

Dhara showcases the joy of parenthood through adoption | 19 June 2021 Read more…

The Curious Case of Cristiano, Coca-Cola and Cognitive Bias | 18 June 2021 Read more…

Google News Showcase: Is a new ad ecosystem shaping up? | 15 June 2021 Read more…

Don’t use their queerness as their Achilles heel: Amit Kekre | 15 June 2021 Read more…

How creative agencies are looking to rebound as second Covid wave ebbs | 15 June 2021 Read more…

Reality Check: How brands should approach moment marketing | 30 June 2021 Read more…

Webinar: State of ORM in India | 24 June 2021 Read more…

Cannes Lions: What explains India’s absence in the first shortlists? | 14 Jun 2021 Read more…

State of ORM in India | 10 Jun 2021 Read more…

Food for thought: Lessons for brands from the Nestle crisis | 9 Jun 2021 Read more…

Delhi Airport asks passengers to rethink their travel plans | 2 Jun 2021 Read more…

Cannes Contenders 2021: DDB Mudra Group | 1 Jun 2021 Read more…

H&M Man’s new summer campaign | 4 Jun 2021 Read more…

Virtual roundtable on brands and live sports | 11 Jun 2021 Read more…

DDB Mudra appoints Pallavi Chakravarti as Creative Head – West | 31 May 2021 Read more…

DDB Mudra Group helping its employees to sail through the crisis | 31 May 2021 Read more…

UEFA Euro’20: A firm foothold for Indian advertising fraternity? | 28 May 2021 Read more…

Industry lauds ASCI’s ‘thorough and practical’ influencer guidelines | 28 May 2021 Read more…

Brands respond with optimism, as pandemic throws up new challenges | 22 May 2021 Read more…

Agencies go the extra mile for mental health this pandemic | 18 May 2021 Read more…

How organisations are reassuring their workforce in crisis times | 17 May 2021 Read more…

DDB Mudra Group bags 61 shortlists at Kyoorius Creative Awards | 19 May 2021 Read more…

How agencies are helping employees cope with anxiety | 13 May 2021 Read more…

DDB reveals global ‘Unexpected Works’ repositioning | 13 May 2021 Read more…

How DDB Mudra Group put people at the heart of its operations | 12 May 2021 Read more…

Mindful company  | 11 May 2021 Read more…

Burnout leads ad firms to adopt tech, automation to ease workload | 11 May 2021 Read more…

Working moms of the industry talk about their lives in lockdown | 9 May 2021 Read more…

DDB Mudra Group announces 4-day working week for the month of May | 5 May 2021 Read more…

The AI & ML push for digital growth | 27 Apr 2021 Read more…

Netflix, Ranbir Kapoor await viewers who are busy watching IPL | 25 Apr 2021 Read more…

Why are branding and performance strategies viewed separately? | 23 Apr 2021 Read more…

McDonald’s launches new campaign for McSpicy Fried Chicken | 21 Apr 2021 Read more…

State polls: News channels see 46% growth in political ad volumes | 21 Apr 2021 Read more…

CRED’s new ad film grooves to Kumar Sanu’s voice | 20 Apr 2021 Read more…

DDB Mudra Group covers COVID vaccination cost for employees | 29 Apr 2021 Read more…

CRED reveals Jackie Shroff’s secret in the latest ad | 13 Apr 2021 Read more…

Rahul Dravid appears as an ‘angry young man’ for CRED | 9 Apr 2021 Read more…

DDB Mudra Group wins a Bronze at Adfest 2021 | 8 Apr 2021 Read more…

New restrictions to play spoilsport for IPL campaign timelines? | 7 Apr 2021 Read more…

Cricket legend MS Dhoni meets his future self in Gulf Oil TVC | 5 Apr 2021 Read more…

Think fresh, dude!: 7UP’s new success mantra to youth | 5 Apr 2021 Read more…

Hindware Appliances rolls out a TVC for its new air cooler | 1 Apr 2021 Read more…

McDowell’s No.1, leveraging yaari as the base of all things content | 1 Apr 2021 Read more…

DDB Mudra Group is one of the top Agency Performers at Spikes Asia | 26 Mar 2021 Read more…

McDowell’s No.1 – An ode to ‘Yaari’ with Bollywood, sports & music | 25 Mar 2021 Read more…

Impact Top 30 Under 30: industry’s diverse new game-changers | 24 Mar 2021 Read more…

POCO unveils its new identity in a quirky campaign by DDB Mudra | 18 Mar 2021 Read more…

Aditya Kanthy to be on the jury panel of Kyoorius Creative Awards | 18 Mar 2021 Read more…

Do e-commerce brands under-leverage their packaging real estate? | 17 Mar 2021 Read more…

Micro influencers in the big league | 15 Mar 2021 Read more…

Flying blind on dark social | 9 Mar 2021 Read more…

DDB Mudra Group wins 4 awards at SAMMIE | 5 Mar 2021 Read more…

Spikes Asia 2021: DDB Mudra wins a Grand Prix | 4 Mar 2021 Read more…

Agency business recovers from Covid jolt as pitches increase | 2 Mar 2021 Read more…

McDonald’s new campaign is a special treat for ‘leaplings’ | 1 Mar 2021 Read more…

Meesho’s ad encourages women to explore social commerce | 26 Feb 2021 Read more…

What’s in store for TV news in the West Bengal assembly poll | 23 Feb 2021 Read more…

Decoding leadership lessons with young women leaders | 9 Mar 2021 Read more…

Mahindra Rise salutes the challenger spirit of #WomenInScience | 12 Feb 2021 Read more…

Sebamed, Neobar, Tetmosol… are medicated soaps sexier than beauty soaps? | 11 Feb 2021 Read more…

DDB Mudra Group wins three ‘Mommys’ | 11 Feb 2021 Read more…

Looking for the missing creativity in print ads | 10 Feb 2021 Read more…

How is McDonald’s making restaurant experiences more inclusive in India? | 10 Feb 2021 Read more…

What’s keeping the news genre buzzing in the absence of ratings? | 9 Feb 2021 Read more…

Pandemic has made social media engagement real time and reactive: Experts | 8 Feb 2021 Read more…

Here’s how the advertising and marketing industry reacted to Union Budget 2021 | 2 Feb 2021 Read more…

Kaizen -Towards Agility in Digital | 1 Feb 2021 Read more…

Ad sales in news take a dip with festive cheer fading | 29 Jan 2021 Read more…

Glance unlocks power of lock screen based content with its latest campaign | 28 Jan 2021 Read more…

#RoadTo2021: 10 Lessons from 2020 that pave the way for New Year | 22 Jan 2021 Read more…

Case Study: How McDonald’s relaunched Chicken McGrill in a saturated QSR market | 21 Jan 2021 Read more…

Ad agencies focus on data, social commerce and local languages to drive growth | 20 Jan 2021 Read more…

Advertising: The trends to watch out for in 2021 | 20 Jan 2021 Read more…

#Forecast2021: TV advertising may see biggest growth in five years | 18 Jan 2021 Read more…

IMPACT names Rammohan Sundaram in the ‘Digital Power 100: Marketing Leaders’ list. | 16 Jan 2021 Read more…

Forecast 2021: Digital to lead marketing industry’s growth story | 15 Jan 2021 Read more…

DDB Mudra Group’s ‘Point of New’ e-book reveals shifts in 2021 consumer trends | 11 Jan 2021 Read more…

#RoadTo2021: Experts estimate digital AdEx to grow by 20% in milieu of changing consumer behaviour | 11 Jan 2021 Read more…

Resilience with Digital – Experiences shaped | 8 Jan 2021 Read more…

#Forecast2021: E-commerce industry set for a massive uptick | 7 Jan 2021 Read more…

H&M’s festive film features in the Top 100 campaigns of 2020 | 31 Dec 2021 Read more…

2020 and the debate of TV vs digital video | 28 Dec 2020 Read more…

Pulling out all the stops | 24 Dec 2020 Read more…

“Non-digital mediums will continue to play a significant role for brands”- Aditya Kanthy | 23 Dec 2020 Read more…

Life in 2020: Things that made creative folks laugh in 2020 | 22 Dec 2020 Read more…

Ad industry likely to revive in H2 next year | 21 Dec 2020 Read more…

Year-ender 2020: “Let’s stop the doomsday conversations about the world” – Rahul Mathew | 16 Dec 2020 Read more…

FOCUS 2021 | 16 Dec 2020 Read more…

DDB Mudra wins Laadli media & advertising award for #ProjectFreePeriod | 15 Dec 2020 Read more…

DDB Mudra Group is one of India’s top employers for LGBT+ community in IWEI ranking | 14 Dec 2020 Read more…

McDonald’s India Launches #McGrillisBack Campaign | 10 Dec 2020 Read more…

Rahul Mathew to be on the jury panel at Spikes Asia 2021 | 7 Dec 2020 Read more…

BE Cafe: The rowing champion who is steering DDB | 3 Dec 2020 Read more…

McDonald’s India announces new #EatQual packaging for specially-abled customers | 3 Dec 2020 Read more…

Q&A with Rammohan Sundaram on agency business in a pandemic | 2 Dec 2020 Read more…

Dissecting DDB Mudra Group’s winning mentality with Aditya Kanthy | 1 Dec 2020 Read more…

Creativity is more than just art & copy, it’s also about attitude & thinking | 26 Nov 2020 Read more…

22feet Tribal Worldwide bags two awards at Maddies 2020 | 24 Nov 2020 Read more…

3700+ advertisers active on television in Diwali week | 12 Nov 2020 Read more…

Experts share their favourite Diwali campaigns from 2020 | 12 Nov 2020 Read more…

Why are ads misfiring on digital media? | 9 Nov 2020 Read more…

Hero Motosports Takes the Rally Life to The Couch | 9 Nov 2020 Read more…

Can Amul snag a piece of the halwai’s mithai in a COVID era Diwali? | 8 Nov 2020 Read more…

How organisations are ensuring employee well-being in these times | 2 Nov 2020 Read more…

DDB Mudra bags two awards at Indian Content Marketing Awards 2020 | 30 Oct 2020 Read more…

A better kind of vanity: Beauty brands in the new normal | 27 Oct 2020 Read more…

How Covid has forced the ad world to rewrite rules of pitching | 26 Oct 2020 Read more…

Meesho’s new film by DDB Mudra encourages women entrepreneurship | 21 Oct 2020 Read more…

Johnson’s Baby brings ‘Cottontouch’ to India, launches new film by DDB Mudra | 21 Oct 2020 Read more…

Peter England launches festive campaign featuring Ayushmann Khurrana | 19 Oct 2020 Read more…

McDowell’s urges friends to show emotions while being with each other | 17 Oct 2020 Read more…

Festive Sale: Flipkart’s star power vs Amazon’s emotional appeal | 16 Oct 2020 Read more…

DDB Mudra Group wins IMC mandate for IndoSpace | 15 Oct 2020 Read more…

Star Gold spreads COVID-19 awareness in its new ‘star-studded’ Dekh Ke Chalo initiative | 15 Oct 2020 Read more…

Advertising fraternity comes out in support of Tanishq | 15 Oct 2020 Read more…

Reebok India launches Zig Kinetica Horizon with interactive digital innovations by 22feet Tribal Worldwide | 14 Oct 2020 Read more…

World Mental Health Day: How to address the challenges of overworking in an ad agency | 10 Oct 2020 Read more…

Clio Awards: DDB Mudra’s Shagun Seda on jury panel | 8 Oct 2020 Read more…

TV news channels prep for political ad boost before Bihar elections | 7 Oct 2020 Read more…

DDB Mudra Group follows up successful 2019 Hotstar ‘Superheroes’ campaign with a new version | 6 Oct 2020 Read more…

DDB Mudra wins creative duties for Protinex | 29 Sept 2020 Read more…

Indian marketers and agencies push for inclusion with change in HR policies | 29 Sept 2020 Read more…

IPL ad universe: Covid puts creative talent to test | 28 Sept 2020 Read more…

Work from Home – A boon or a bane! | 23 Sept 2020 Read more…

One Under 30: Young Creative Spotlight – Sayok Ray | 18 Sept 2020 Read more…

“Emotional pact within our teams helped us survive this pandemic”: Aditya Kanthy | 18 Sept 2020 Read more…

22feet Tribal Worldwide ropes in Amrit Panigrahi to lead digital transformation | 18 Sept 2020 Read more…

McDonald’s India’s campaign celebrates brand trust and convenience in changing times | 17 Sept 2020 Read more…

“Put your money where your consumer is, because the consumer today is channel or media agnostic”: Sathya Namakkal, OMD Mudramax | 17 Sept 2020 Read more…

Are agencies still refusing to acknowledge that burn-out is a real issue in the industry? | 15 Sept 2020 Read more…

Aditya Kanthy on the relationship between brands and agencies during Covid-19 | 14 Sept 2020 Read more…

Highs and lows: More listeners tune in to radio but advertisers switch off | 14 Sept 2020 Read more…

McDonald’s India – North and East assigns integrated marketing communications mandate to DDB Mudra Group | 12 Sept 2020 Read more…

One Under 30: Young Creative Spotlight – Gurdiksha Kaur | 11 Sept 2020 Read more…

From homegrown start-ups to lesser known brands, IPL sponsorship undergoes a shift | 11 Sept 2020 Read more…

Peter England launches ad campaign for new range of apparel | 8 Sept 2020 Read more…

Disney+ Hotstar VIP looking at boosting subscribers through telecom deals | 3 Sept 2020 Read more…

Experts expect to see more ads around IPL this year than ever before | 2 Sept 2020 Read more…

This Indian agency is the first to update its insurance policy that includes same-sex couples and live-in partners | 1 Sept 2020 Read more…

WFH Diaries – Leaders of Tomorrow: Anvita Arora | 1 Sept 2020 Read more…

22feet Tribal Worldwide bags three awards at Indian Digital Marketing Awards 2020 | 28 Aug 2020 Read more…

McDonald’s India answers internet’s most asked question #RasodeMeinKaunTha | 27 Aug 2020 Read more…

McDonald’s India – North and East launches ‘The Big Hug’ campaign | 25 Aug 2020 Read more…

Will GECs score big this IPL & festival season? | 21 Aug 2020 Read more…

Emerging brands gear up to go big on IPL advertising this year | 12 Aug 2020 Read more…

Why storytelling is crucial in content marketing | 11 Aug 2020 Read more…

22feet Tribal Worldwide bags four awards at Campaign India Digital Crest Awards 2020 | 10 Aug 2020 Read more…

DDB Mudra Group wins IMC mandate for MMTC-PAMP | 7 Aug 2020 Read more…

Despite Vivo’s exit as title sponsor, here’s why IPL 2020 is still on a strong turf | 5 Aug 2020 Read more…

Festive season, IPL expected to push up ad rev for GECs | 3 Aug 2020 Read more…

Mars Wrigley launches new campaign for Boomer | 29 July 2020 Read more…

McDonald’s India engages with Twitter users for Drive Thru Day | 29 July 2020 Read more…

Riding the hobby-horse to entrepreneurship | 28 July 2020 Read more…

How “99.9% germ kill” became a unique selling point for marketers… | 24 July 2020 Read more…

Gem Paints assigns creative mandate to DDB Mudra South | 23 July 2020 Read more…

Delhi Airport & 22feet Tribal Worldwide take homebound travellers on a virtual tour with #DELnavigate | 22 July 2020 Read more…

Future of agency office spaces post-COVID – a hybrid model in the making? | 20 July 2020 Read more…

Bumble highlights virtual romance as part of the new normal | 20 July 2020 Read more…

“I think we will see a return to the basics – Work that is built on strong insights and emotional storytelling” | 24 June 2020 Read more…

Spotify India’s #PlayThis Twitter campaign trends at #5 worldwide | 24 June 2020 Read more…

The One Show 2020: 11 wins for India | 18 June 2020 Read more…

D&AD announces pencil winners for advertising, culture, design | 17 June 2020 Read more…

Q2: The game of survival for ad agencies | 15 June 2020 Read more…

#WFHDiaries: “It’s important to stick to your habits during such times” | 9 June 2020 Read more…

Can Dettol and Lifebuoy protect their turf in the exploding hand sanitiser market? | 8 June 2020 Read more…

Stayfree aims to normalise period talk | 1 June 2020 Read more…

#WFHDiaries- It’s important to stick to your habits during such times: Preetham Venkky | 9 June 2020 Read more…

Can Dettol and Lifebuoy protect their turf in the exploding hand sanitiser market? | 8 June 2020 Read more…

“Expect a completely new approach to employee policies | 31 May 2020 Read more…

Revival & Survival: “Focus on building well-run businesses & strong brands” | 28 May 2020 Read more…

How Bollywood OTT releases will open up monetisation channels for digital | 26 May 2020 Read more…

COVID-19: Royal Enfield engages its digital community | 21 May 2020 Read more…

Covid Chronicles | Part VI – Food | 20 May 2020 Read more…

Parenting in a pandemic is no child’s play | 20 May 2020 Read more…

Battling Covid-19: The Age of the CFO | 18 May 2020 Read more…

Big Bazaar’s Ramzan campaign speaks about the power in prayer | 16 May 2020 Read more…

Covid Chronicles | Part 4 – Fashion & beauty: Style in the time of sweatpants | May 2020  Read more…

UN COVID-19 Response Creative Content Hub selects two entries from 22feet Tribal Worldwide | May 2020  Read more…

Covid Chronicles | Part 3 – Women & Work: When the Invisible becomes Visible! | May 2020  Read more…

Delhi Airport strengthens its social media game | May 2020  Read more…

Even during these times, we’ve gone onto win clients like Prestige: Preetham Venkky, 22feet Tribal Worldwide | May 2020  Read more…

‘It is now significant for us to commit to a serious change in all aspects’ | May 2020  Read more…

22feet Tribal Worldwide launches ‘Covid in Context’ data tool to analyse pandemic impact | May 2020  Read more…

‘There is an odd efficiency to this pandemic’: DDB Worldwide’s Ari Weiss | May 2020  Read more…

Covid Chronicles | Part 2 – Connections over distraction | May 2020  Read more…

Adani Group shows appreciation to frontline warriors with #GoodnessNeverStops film | May 2020  Read more…

“Social distancing is here to stay and will expedite newer, healthier social rituals”: Amit Kekre, DDB Mudra Group | May 2020  Read more…

Covid Chronicles | Part 1 – Learning as we have never known it | Apr 2020  Read more…

Until the human crisis is sorted, nothing will make sense I Aditya Kanthy talks of COVID-19 and its implications on the advertising industry | Apr 2020  Read more…

Mahindra & Mahindra praises ‘Warriors On Wheels’ in a film by DDB Mudra | Apr 2020  Read more…

COVID-19: The lockdown impact on creative ‘concepting’ I Rahul Mathew | Apr 2020  Read more…

Reebok and 22feet Tribal Worldwide enable people to stay committed to fitness during social distancing | Apr 2020  Read more…

When WhatsApp forwards became client briefs to agencies I Rahul Mathew | Apr 2020  Read more…

Work from home diary: ‘The lockdown has been a complete throwback to bachelor days’ I Rahul Mathew | Apr 2020  Read more…

Tools & strategies that are helping agencies function smoothly during the lockdown I Aditya Kanthy | Apr 2020  Read more…

22feet Tribal Worldwide wins digital mandate for TTK Prestige | Apr 2020  Read more…

DDB Mudra Group in Top 20 globally at WARC Effective 100 rankings | Mar 2020  Read more…

National Basketball Association – Ek Game Challenge campaign catches everyone’s attention | Mar 2020  Read more…

Delhi International Airport goes viral in expressing its love for its partner airlines this Valentine’s Day | Feb 2020  Read more…

Netflix apologises for all the fights it has caused between couples in the past on Valentine’s Day | Feb 2020  Read more…

DDB Mudra Group bags Bharat Benz integrated marketing mandate | Feb 2020  Read more…

DDB Mudra Group appoints Preetham Venkky as President – 22feet Tribal Worldwide | Jan 2020  Read more…

DDB Mudra Group at No.2 at Effie India 2020 | Jan 2020  Read more…

2020 will see rise of regional content, voice search, digital revenues, says Aditya Kanthy of DDB Mudra Group | Jan 2020  Read more…