News Stories

Are agencies still refusing to acknowledge that burn-out is a real issue in the industry? | 15 Sept 2020 Read more…

Aditya Kanthy on the relationship between brands and agencies during Covid-19 | 14 Sept 2020 Read more…

Highs and lows: More listeners tune in to radio but advertisers switch off | 14 Sept 2020 Read more…

McDonald’s India – North and East assigns integrated marketing communications mandate to DDB Mudra Group | 12 Sept 2020 Read more…

One Under 30: Young Creative Spotlight – Gurdiksha Kaur | 11 Sept 2020 Read more…

From homegrown start-ups to lesser known brands, IPL sponsorship undergoes a shift | 11 Sept 2020 Read more…

Peter England launches ad campaign for new range of apparel | 8 Sept 2020 Read more…

Disney+ Hotstar VIP looking at boosting subscribers through telecom deals | 3 Sept 2020 Read more…

Experts expect to see more ads around IPL this year than ever before | 2 Sept 2020 Read more…

This Indian agency is the first to update its insurance policy that includes same-sex couples and live-in partners | 1 Sept 2020 Read more…

WFH Diaries – Leaders of Tomorrow: Anvita Arora | 1 Sept 2020 Read more…

22feet Tribal Worldwide bags three awards at Indian Digital Marketing Awards 2020 | 28 Aug 2020 Read more…

McDonald’s India answers internet’s most asked question #RasodeMeinKaunTha | 27 Aug 2020 Read more…

McDonald’s India – North and East launches ‘The Big Hug’ campaign | 25 Aug 2020 Read more…

Will GECs score big this IPL & festival season? | 21 Aug 2020 Read more…

Emerging brands gear up to go big on IPL advertising this year | 12 Aug 2020 Read more…

Why storytelling is crucial in content marketing | 11 Aug 2020 Read more…

22feet Tribal Worldwide bags four awards at Campaign India Digital Crest Awards 2020 | 10 Aug 2020 Read more…

DDB Mudra Group wins IMC mandate for MMTC-PAMP | 7 Aug 2020 Read more…

Despite Vivo’s exit as title sponsor, here’s why IPL 2020 is still on a strong turf | 5 Aug 2020 Read more…

Festive season, IPL expected to push up ad rev for GECs | 3 Aug 2020 Read more…

Mars Wrigley launches new campaign for Boomer | 29 July 2020 Read more…

McDonald’s India engages with Twitter users for Drive Thru Day | 29 July 2020 Read more…

Riding the hobby-horse to entrepreneurship | 28 July 2020 Read more…

How “99.9% germ kill” became a unique selling point for marketers… | 24 July 2020 Read more…

Gem Paints assigns creative mandate to DDB Mudra South | 23 July 2020 Read more…

Delhi Airport & 22feet Tribal Worldwide take homebound travellers on a virtual tour with #DELnavigate | 22 July 2020 Read more…

Future of agency office spaces post-COVID – a hybrid model in the making? | 20 July 2020 Read more…

Bumble highlights virtual romance as part of the new normal | 20 July 2020 Read more…

“I think we will see a return to the basics – Work that is built on strong insights and emotional storytelling” | 24 June 2020 Read more…

Spotify India’s #PlayThis Twitter campaign trends at #5 worldwide | 24 June 2020 Read more…

The One Show 2020: 11 wins for India | 18 June 2020 Read more…

D&AD announces pencil winners for advertising, culture, design | 17 June 2020 Read more…

Q2: The game of survival for ad agencies | 15 June 2020 Read more…

#WFHDiaries: “It’s important to stick to your habits during such times” | 9 June 2020 Read more…

Can Dettol and Lifebuoy protect their turf in the exploding hand sanitiser market? | 8 June 2020 Read more…

Stayfree aims to normalise period talk | 1 June 2020 Read more…

#WFHDiaries- It’s important to stick to your habits during such times: Preetham Venkky | 9 June 2020 Read more…

Can Dettol and Lifebuoy protect their turf in the exploding hand sanitiser market? | 8 June 2020 Read more…

“Expect a completely new approach to employee policies | 31 May 2020 Read more…

Revival & Survival: “Focus on building well-run businesses & strong brands” | 28 May 2020 Read more…

How Bollywood OTT releases will open up monetisation channels for digital | 26 May 2020 Read more…

COVID-19: Royal Enfield engages its digital community | 21 May 2020 Read more…

Covid Chronicles | Part VI – Food | 20 May 2020 Read more…

Parenting in a pandemic is no child’s play | 20 May 2020 Read more…

Battling Covid-19: The Age of the CFO | 18 May 2020 Read more…

Big Bazaar’s Ramzan campaign speaks about the power in prayer | 16 May 2020 Read more…

Covid Chronicles | Part 4 – Fashion & beauty: Style in the time of sweatpants | May 2020  Read more…

UN COVID-19 Response Creative Content Hub selects two entries from 22feet Tribal Worldwide | May 2020  Read more…

Covid Chronicles | Part 3 – Women & Work: When the Invisible becomes Visible! | May 2020  Read more…

Delhi Airport strengthens its social media game | May 2020  Read more…

Even during these times, we’ve gone onto win clients like Prestige: Preetham Venkky, 22feet Tribal Worldwide | May 2020  Read more…

‘It is now significant for us to commit to a serious change in all aspects’ | May 2020  Read more…

22feet Tribal Worldwide launches ‘Covid in Context’ data tool to analyse pandemic impact | May 2020  Read more…

‘There is an odd efficiency to this pandemic’: DDB Worldwide’s Ari Weiss | May 2020  Read more…

Covid Chronicles | Part 2 – Connections over distraction | May 2020  Read more…

Adani Group shows appreciation to frontline warriors with #GoodnessNeverStops film | May 2020  Read more…

“Social distancing is here to stay and will expedite newer, healthier social rituals”: Amit Kekre, DDB Mudra Group | May 2020  Read more…

Covid Chronicles | Part 1 – Learning as we have never known it | Apr 2020  Read more…

Until the human crisis is sorted, nothing will make sense I Aditya Kanthy talks of COVID-19 and its implications on the advertising industry | Apr 2020  Read more…

Mahindra & Mahindra praises ‘Warriors On Wheels’ in a film by DDB Mudra | Apr 2020  Read more…

COVID-19: The lockdown impact on creative ‘concepting’ I Rahul Mathew | Apr 2020  Read more…

Reebok and 22feet Tribal Worldwide enable people to stay committed to fitness during social distancing | Apr 2020  Read more…

When WhatsApp forwards became client briefs to agencies I Rahul Mathew | Apr 2020  Read more…

Work from home diary: ‘The lockdown has been a complete throwback to bachelor days’ I Rahul Mathew | Apr 2020  Read more…

Tools & strategies that are helping agencies function smoothly during the lockdown I Aditya Kanthy | Apr 2020  Read more…

22feet Tribal Worldwide wins digital mandate for TTK Prestige | Apr 2020  Read more…

DDB Mudra Group in Top 20 globally at WARC Effective 100 rankings | Mar 2020  Read more…

National Basketball Association – Ek Game Challenge campaign catches everyone’s attention | Mar 2020  Read more…

Delhi International Airport goes viral in expressing its love for its partner airlines this Valentine’s Day | Feb 2020  Read more…

Netflix apologises for all the fights it has caused between couples in the past on Valentine’s Day | Feb 2020  Read more…

DDB Mudra Group bags Bharat Benz integrated marketing mandate | Feb 2020  Read more…

DDB Mudra Group appoints Preetham Venkky as President – 22feet Tribal Worldwide | Jan 2020  Read more…

DDB Mudra Group at No.2 at Effie India 2020 | Jan 2020  Read more…

2020 will see rise of regional content, voice search, digital revenues, says Aditya Kanthy of DDB Mudra Group | Jan 2020  Read more…