Mudra, Ahmedabad, its origin and modern story
Mudra has created timeless taglines, iconic jingles, and ads that a generation of Indians have grown up watching or listening to — from I Love You Rasna, Dhara Dhara Shudh Dhara, The Mint with the Hole, God’s Own Country, Zindagi Ke Saath Bhi Zindagi Ke Baad Bhi, Humko Binnies Banta, and one of the earliest, Only Vimal.
From Reliance to Rasna in the 1980s and now from Ishan Technologies to Simpolo Group, this story delves into how Mudra, now DDB Mudra, has been an equal partner in building businesses in Ahmedabad.