Free The Bid

We realise that advertising has the potential to normalise gender equality through what it shows and who produces them. The DDB Mudra Group, along with Diageo, has pledged to Free The Bid and include at least one woman director in the consideration set as part of any creative bid.

Some of the talented directors that we have worked with are Akanksha Seda, Shirsha Guha Thakurta, Sandhya Daisy Sundaram, Shobha Mohapatra, Sukriti Tyagi, Gauri Shinde and Reema Sengupta.