
DDB Mudra Group strengthens leadership, onboards Menaka Menon and Nitin Pradhan
DDB Mudra Group has announced the onboarding of Menaka Menon as the National Strategy Head and Nitin Pradhan as the Creative Head, South. According to the company, the new appointments have cumulatively brought in 40 years of experience in creative thinking and strategic planning across brands and categories.
“Bernbach had said that creativity is the most powerful force in business, and those words form the core of what we’re trying to build at the DDB Mudra Group”, said Rahul Mathew, Chief Creative Officer, DDB Mudra Group. “How strong the force of creativity depends on the talent that wields it and leads it,” he added.