DDB Mudra Group supports UK non-profit Creative Equals #CreativeComeback program
In association with D&AD as training partners and Diageo, a brand committed to gender equality, the mission is to #BreakTheBias in advertising creative departments of art, copy and design. DDB Mudra Group will provide mentoring support and potential job opportunities to participants at the end of the program.
Speaking about how Creative Equals’ mission and actions resonate with their own, Aditya Kanthy, CEO & MD, DDB Mudra Group, said: “A lot of the work we have been doing at the DDB Mudra Group aligns perfectly with Creative Equals’ mission. Through the Phyllis India Project we are training women to take on leadership roles and lead creative mandates for the company and the industry. Over 20 women, some of whom are our most talented creative voices, have been through this project. Similarly, the OPEN Pride initiative is directed at promoting a fair representation of the LGBTQIA+ community at DDB, and also in the creative work we produce. DDB Transit is India’s first internship program for trans individuals, that we have been supporting since last year.
“Driving change in the industry, also requires us to work with our clients and influence the creative process and product. For example, the partnership with Diageo on Free The Bid helps us identify and promote exceptional women talent in advertising production. In fact, some of our best work in recent years has come from these incredibly talented women directors. Being a part of Creative Comeback is not just an opportunity to contribute, it is an opportunity to learn how to lead conversations and actions in the DEI space.”