DDB Mudra Group’s pandemic proof growth

The past 20 months plus have been tough for agencies. With marketing budgets dipping and workforce limited to remote functioning largely, some agencies have not only sailed through this tough time, but flourished too.

One such story is of the DDB Mudra Group. The agency has scripted many turnaround stories, managed client expectations and even shown that it is possible to grow through pandemic scenarios and a recession time.

Some of the factors that have helped DDB Mudra Group grow by 20 percent during this time is its people-centric approach, pre-empting changed client expectations and adapting to this scenario quickly. As some of the employees who spoke to us said, “The culture focuses always on People, Product, Profit in that order.”

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