Dissecting DDB Mudra Group’s winning mentality with Aditya Kanthy

While a lot of things in the world have changed in a year, DDB Mudra Group’s appetite (and conversion) for new business wins hasn’t. The agency topped the R3 ‘New Business League’ in 2019, with its winning streak continuing through 2020. In a chat with Campaign India, Aditya Kanthy, CEO and MD, DDB Mudra Group, states that new business wins have come in because the agency has seen them as more than just a revenue source.

Kanthy says that new wins are about ensuring that leaders are creating a winning culture at the agency. He explains, “The new wins are important because they help the agency and its people grow. It’s about how DDB Mudra Group is committed to the growth of its people, and about hunting down the opportunities in new categories and brands that our people are excited to work on. Our approach to new business is organic. Ultimately, the conversation is about people, product and culture.”

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