How is McDonald’s making restaurant experiences more inclusive in India?
Last December, around the International Day of Persons with Disabilities, QSR brand McDonald’s announced the launch of EatQual in India. Conceptualized as a special pack for customers with limited hand mobility, this is in line with the brand’s inclusion agenda and making their restaurants accessible to everyone, shares Arvind RP, Director – Marketing and Communications, McDonald’s India (West and South) in a chat with The Drum.
This include installing ramps wherever possible, making washrooms wheelchair-friendly and the launch of EatQual has been a step ahead in this journey towards fostering inclusivity, he adds.
EatQual is essentially a special pack for customers with limited hand mobility and has been introduced in most of the restaurants in the West & South of India, shares Arvind RP. It is an optional packaging, and customers do not have to pay any additional amount for it.
The idea of EatQual germinated from extensive research that the brand had conducted with its creative partner, DDB Mudra India and a leading Indian NGO, National Society for Equal Opportunities for the Handicapped (NASEOH), that has been working with people with disabilities for over 50 years.