New coalition seeks to create ‘menstrual equity’
The prolonged Covid restrictions had an unfortunate fallout on menstrual hygiene that had been gradually gathering pace. As household incomes dropped, poor women were forced to push personal hygiene products to the bottom of the grocery list.
A new alliance now hopes to remedy this situation.
The Miss Universe Organization (MUO), reigning Miss Universe 2021 Harnaaz Kaur Sandhu, social entrepreneur Arunachalam Muruganantham aka Pad Man, social impact agency DDB For Good, and the NGO Plan India on Tuesday announced a coalition and social impact alliance to create a platform for “menstrual equity”.
The project aims to reach five million women by 2025. As Miss Universe 2021, Harnaaz said it will convert “period poverty to period powerty”.
Plan India is the on-ground NGO partner.
DDB For Good, DDB Mudra Group’s dedicated social impact agency, in partnership with Changing Our World, will raise funds.
The effort begins in India where 62% women have no access to safe menstrual care, with plans to go international. The coalition’s multi-million dollar fundraising goal will reduce stigma, promote education, policy and access to sanitary products.