Alex Lubar, Global President and COO, DDB Worldwide speaks with Shibani Gharat on putting creativity at the heart of the business, the network’s talent strategy concerning AI, and his enthusiasm for the Indian market. Read more
Conceptualised by 22feet Tribal WW, Disney Star has unveiled the ‘Words of Pride’ campaign which is an advocacy initiative aimed at cultivating awareness and use of the right vocabulary for addressing the LGBTQIA+ community across India. The central theme of the campaign, ‘The world is evolving; it’s time our words do too,’ highlights the importance … Continued
The ‘Khushboo Kuchh Khaas’ film conceptualised by DDB Tribal for Adani Wilmar Limited (AWL), one of India’s leading foods FMCG companies, announces the comeback of Kohinoor Basmati Rice. To drive home the exquisite aroma of the Kohinoor Basmati rice which is no less than describing a symphony, the film directed by Prakash Varma features 48 … Continued
In the ever-evolving world of Indian advertising, campaigns that capture our attention and leave a lasting impact are those that go beyond the familiar. These are the campaigns that tap into the spheres of technology, creativity, and social responsibility to create experiences that resonate with audiences on a deeper level. This article delves into Machine-Gun … Continued
Aditya Kanthy and fellow Cannes Lions jurors talk about their expectations for the categories they’re judging and shed light on India’s position this year. Catch the entire CNBC TV18 interview with Shibani Gharat. Read more
New and successful creators are emerging in India’s digital space amid the rise of new platforms, and DDB Mudra Group’s Preetham Venkky explains how they are becoming distribution channels in themselves. Creators, KOLs, influencers – regardless of how its classified – are the new content force on digital. Since 2020, creators have been driving the … Continued
This article isn’t about how Chat GPT (GPT 3.5), or recently released GPT4, is magical – you probably already know this and have witnessed it already. It isn’t about how Chat GPT went onto becoming the fastest adopted tool to reach 100M users. It isn’t about how it’s exponentially speeding up innovation at a pace … Continued
As one of the driving forces behind GMEA, DDB For Good is excited by the coalition’s potential impact if it is included on the agenda of the next Commonwealth Heads of Government meeting in Samoa in 2024, which will be the first time King Charles attends as the Head of the Commonwealth. Supported by Procter … Continued
Atreyi Nag, Senior Strategist, DDB Mudra Group, says, “One important thing I’ve been lucky to learning from senior industry leaders and bosses over the years is that it’s alright to fail. You’ll probably have more misses than hits, everyone does.” “I sometimes feel dejected when a briefing or presentation doesn’t go our way, but I’d … Continued
With digital advertisements expected to account for 45% ad spend of the ₹1,07,897 crore Indian advertising industry in 2022, marketing and communication companies are increasingly using data analytics for reaching out to target consumer segments. This explains why conglomerates such as WPP, Publicis, Dentsu and DDB Mudra Group are roping in techies into their workforce. … Continued