Born in a family with an artist mother and a paragliding guru cum businessman father, Mehak Jaini saw the best dynamic of both worlds pan out in her life as she took on the world of advertising.
She, who shares her birthday with Mudra’s founding day, knew that this was the place for her to grow professionally and personally. Close to 15 years ago, she joined DDB Mudra as a management trainee, and now heads strategy at 22feet Tribal Worldwide.
Her work is shaped by the belief that great briefs, like great ideas, have a best before date. Driven by curiosity, foresight, and discipline, Mehak has shaped the Effectiveness agenda at the Group, taking the agency from No. 14 at Effie India to Top 3 in the past few years. In 2020, her efforts ensured that Star Network won ‘Client of the Year’ and, in 2022, DDB Mudra Group won Spikes APAC ‘Agency of the Year’. She has also served as jury at Effie India 6 years in a row and has had the opportunity to serve as jury at prestigious shows like AME, PMAA Dragons of Asia, and APAC Effie.
Mehak was selected as Impact Magazine’s Top 30 Under 30 Future Leaders of Advertising and was part of the Omnicom’s Emerging Stars Program. She was also shortlisted for the highly coveted Economic Times Emerging Women Leader Award.
An adventure junkie and animal lover at heart, when Mehak is not at her workstation, you might find her exploring new depths underwater or volunteering at the nearest animal shelter.