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India’s gaming industry is on the rise, blending

India’s top 1% Agency Business Heads come togeth

India’s top 1% Agency Business Heads come together under one roof to break down the business of advertising, marketing, and the stories behind game-changing campaigns.

Catch their candid, unfiltered conversation on where advertising as we know it today comes from and where the trajectory is headed.

Get ready for some real talk, bold takes, and insider stories you won’t hear anywhere else!

First episode releases on March 28.

Panel Moderator: Sonal Dabral @agracadabra

Panellists:
Abhijit Avasthi, Founder, Sideways @sidewaysconsulting
Aditya Kanthy, Chief Executive Officer, Omnicom Advertising Group, India
Ashish Khazanchi @enn._.ui, Managing Partner, Enormous @enormousbrands
Gautam Reghunath, Co-Founder & Chief Executive Officer, Talented @talentedagency
Harshil Karia @harshiljkaria, Founder, Schbang @schbang
Mithila Saraf @thestuffofmyths, Chief Executive Officer, Famous Innovations lifeatfamous
Navin Talreja @navtalreja , Founding Partner, The Womb @thewombkicks
Rajesh VR, Group Cheif Executive Officer, Ogilvy, India

Show Concept: @goodadsmatter
Production Company/Presented by: @purpose.studios
Space Partner: @snowball.studios
Print Partner: @manifestmediaindia
Cooperator: Himanshu Singh Gurjar

We had an amazing conversation at the ‘Voice of

We had an amazing conversation at the ‘Voice of Change’ roadshow themed: “Gender Portrayal from 3 seconds to 3 hours”. It was all about how we, in advertising, can push for a gender-inclusive future. In collaboration with UNICEF, the Geena Davis Institute analysed India’s top 1,000 ads. While women were frequently featured, the study revealed a troubling pattern—female characters were overwhelmingly portrayed in stereotypical roles, such as caregivers and homemakers. This highlights urgent need for gender-sensitive storytelling in Indian advertising.

Vanaja Pillai, Head - DEI, DDB Mudra Group led a fantastic panel with Josy Paul (BBDO), Supriya Srinivasan (Kenvue), Amit Kekre (TBWA), Madhuboni Bhattacharya (BBDO) & Priya Nathan (DDB Mudra Group). We dug into some eye-opening stats, like the time women and men spent on housework (men spend just 19 minutes on housework, while women devote an average of 5 hours) and talked about how much work is yet to be done to head towards a gender inclusive world. The discussion made it clear that while every household is different, change begins with simple yet powerful steps toward awareness.

The biggest takeaway? Partnerships are key. As content creators, we have the power to challenge outdated norms and build a more equitable world.

A big thank you to @iaaindia & @unicefindia India for making this vital discussion possible.

Let’s turn these conversations into action! We’re ready to act—are you?

We’ve got some lotuses in our pond of creativity

We’ve got some lotuses in our pond of creativity! Our campaign for Steadfast Shredders won a silver (Direction) and a bronze (Film) lotus and Snickers won a bronze lotus at Adfest 2025.

Cheers to the brilliant teams!

#Adfest2025 #SteadfastShredders #Snickers #FilmCraftLotus #Films #Creativity

Imagine a room full of marketing marvels talking a

Imagine a room full of marketing marvels talking about emotions, data, and 10-second reels... That was Adtech 2025! Rahul Mathew was in the mix with Nidhi Rastogi (@uniqloin), Purvaa kapadia (@marksandspencerindia), Rajiv Dubey (@daburindialtd), and Neena Dasgupta (@thesaltinc_diaries) diving deep into social commerce.

#AdtechDelhi2025 #PanelDiscussion #Marketing

IPL season is a mad dash for advertisers, but are

IPL season is a mad dash for advertisers, but are we sacrificing enduring impact for fleeting trends? Aditya Kanthy, CEO of Omnicom Advertising Group India, suggests it’s time to refocus on creativity and consistency. Read his insightful take on why IPL ads need to “go back to move forward” in our bio

[Indian Premier League, Advertising, Creativity, Branding]

#IPL2025 #CricketAdvertising #CreativityAndConsistency

Periods. The word means something different to eve

Rammohan Sundaram’s influence in shaping the dig

Rammohan Sundaram’s influence in shaping the digital landscape has earned him a spot on Agency Reporter’s India’s Most Influential Digital Leaders – List 2024. Way to go, Ram! Many more to come.

[Recognition, Award, Win, Mudramax, Digital Media, Agency Reporter]

While reports like ‘India’s Gender Employment

While reports like ‘India’s Gender Employment Paradox’ show a 10% rise in female employment, we also know that over 89 million urban women are still outside the workforce. That’s why at the DDB Mudra Group, we’re committed to doing our part to bridge the gap.

On Women’s Day this year, we’re sharing our steps towards industry equity. From the Phyllis Project nurturing women leaders to our ICW Portfolio Evening providing direct access to industry mentors for women and non-binary creatives, we’re taking action. And programs like ‘We Don’t Know Sh!t’ help us confront biases and learn.

Curious to see how? During the ICW Portfolio evening, Campaign India met with Dara Lynch (CEO, D&AD), Darshan Gandhi (Global Head of Design, GCPL), and our DDB Mudra Group team, to talk about why we do what we do.
Plus, read Vanaja Pillai’s (President, 22feet Tribal WW) insights on driving DEI at the Group.

We’re striving for a future where everyone has a fair chance, and we’re excited to be part of the change.

#HappyWomensDay #WomenInAdvertising #DEI #CreativeEffectiveness

Flipkart comes to the rescue of Maha Kumbh devotee

Flipkart comes to the rescue of Maha Kumbh devotees waiting in long lines with a new service - Flipkart Line Sevak. A service where we deliver you the ultimate ease by standing in queue for you, giving you one more reason to love Maha Kumbh.

Credits:
Creative: Rahul Mathew, Siddhesh Khatavkar, Harshada Menon, Sourabh Dubey, Jyotsna Mohanty, Gaurav Mhatre, Manika Pangtey, Sahiti Gurram
Business: Monideepa Nandi, Shweta Goyal, Kashish Bachani
Director: Akshay Nair
Producer: Ameya Raut
Production House: Now Films

[Mahakumbh 2025, Brands, Advertising, Flipkart]

Three years strong! DDB Mudra Group maintains its

Three years strong! DDB Mudra Group maintains its #3 spot in Campaign Brief Asia’s India’s Hottest Agencies ranking with 1585 points. Congrats to the entire team, and a special shoutout to Rahul Mathew, India’s third Most Awarded Creative Director.

[Campaign Brief Asia, India’s hottest agency, 2024, creative effectiveness, award, recognition, Rahul Mathew]

Whiskas got people talking with a series of intrig

Whiskas got people talking with a series of intriguing billboards in Mumbai. The OOH was a part of their bigger campaign, making a case for a complete and balanced nutrition for cats to pet parents. Here’s a look!

Post Courtesy: @madovermarketing_mom

@whiskasindia

#Collab #Whiskas #ForTheTigerInYourCat #Cats #PetParents

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