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IPL season is a mad dash for advertisers, but are

IPL season is a mad dash for advertisers, but are we sacrificing enduring impact for fleeting trends? Aditya Kanthy, CEO of Omnicom Advertising Group India, suggests it’s time to refocus on creativity and consistency. Read his insightful take on why IPL ads need to “go back to move forward” in our bio

[Indian Premier League, Advertising, Creativity, Branding]

#IPL2025 #CricketAdvertising #CreativityAndConsistency

Periods. The word means something different to eve

Rammohan Sundaram’s influence in shaping the dig

Rammohan Sundaram’s influence in shaping the digital landscape has earned him a spot on Agency Reporter’s India’s Most Influential Digital Leaders – List 2024. Way to go, Ram! Many more to come.

[Recognition, Award, Win, Mudramax, Digital Media, Agency Reporter]

While reports like ‘India’s Gender Employment

While reports like ‘India’s Gender Employment Paradox’ show a 10% rise in female employment, we also know that over 89 million urban women are still outside the workforce. That’s why at the DDB Mudra Group, we’re committed to doing our part to bridge the gap.

On Women’s Day this year, we’re sharing our steps towards industry equity. From the Phyllis Project nurturing women leaders to our ICW Portfolio Evening providing direct access to industry mentors for women and non-binary creatives, we’re taking action. And programs like ‘We Don’t Know Sh!t’ help us confront biases and learn.

Curious to see how? During the ICW Portfolio evening, Campaign India met with Dara Lynch (CEO, D&AD), Darshan Gandhi (Global Head of Design, GCPL), and our DDB Mudra Group team, to talk about why we do what we do.
Plus, read Vanaja Pillai’s (President, 22feet Tribal WW) insights on driving DEI at the Group.

We’re striving for a future where everyone has a fair chance, and we’re excited to be part of the change.

#HappyWomensDay #WomenInAdvertising #DEI #CreativeEffectiveness

Flipkart comes to the rescue of Maha Kumbh devotee

Flipkart comes to the rescue of Maha Kumbh devotees waiting in long lines with a new service - Flipkart Line Sevak. A service where we deliver you the ultimate ease by standing in queue for you, giving you one more reason to love Maha Kumbh.

Credits:
Creative: Rahul Mathew, Siddhesh Khatavkar, Harshada Menon, Sourabh Dubey, Jyotsna Mohanty, Gaurav Mhatre, Manika Pangtey, Sahiti Gurram
Business: Monideepa Nandi, Shweta Goyal, Kashish Bachani
Director: Akshay Nair
Producer: Ameya Raut
Production House: Now Films

[Mahakumbh 2025, Brands, Advertising, Flipkart]

Three years strong! DDB Mudra Group maintains its

Three years strong! DDB Mudra Group maintains its #3 spot in Campaign Brief Asia’s India’s Hottest Agencies ranking with 1585 points. Congrats to the entire team, and a special shoutout to Rahul Mathew, India’s third Most Awarded Creative Director.

[Campaign Brief Asia, India’s hottest agency, 2024, creative effectiveness, award, recognition, Rahul Mathew]

Whiskas got people talking with a series of intrig

Whiskas got people talking with a series of intriguing billboards in Mumbai. The OOH was a part of their bigger campaign, making a case for a complete and balanced nutrition for cats to pet parents. Here’s a look!

Post Courtesy: @madovermarketing_mom

@whiskasindia

#Collab #Whiskas #ForTheTigerInYourCat #Cats #PetParents

In the battle for consumer attention, the most val

In the battle for consumer attention, the most valuable real estate isn’t a media buy—it’s a lasting emotional memory.

Introducing the Feels Barometer: a first-of-its-kind global tool that measures, decodes, and harnesses human emotion at scale. The Feels Barometer is here to help brands claim their share of heart, marketing a new era in emotional creativity.

Here’s an overview of the research behind it:

🌟 Insights from eight global experts in emotions and psychology.

👥 140+ hours of deep qualitative research across diverse cultures.

🌍 Surveys of over 16,000 people across the U.S., U.K., Spain, Germany, Australia, Sweden, Brazil and France.

💡 100 real-life emotional triggers, from personal rituals to societal shifts.

See the ‘Feels’ panel featuring our some of our Global & NAM creative and strategy leader with the 🔗 in our bio and stay tuned for more Feels Barometer updates.

#FeelsBarometer #DDBFeels #EmotionalCreativity

Want to know what it takes to win a D&AD Pencil? ✏️

Rahul Mathew might just have the answers. He’s on the Digital Marketing Jury this year, so he’ll be seeing firsthand what makes great work truly great.

#DandAD #DandADAwards #DigitalMarketing #RahulMathew #DDBMudraGroup #London #Creativity

An evening of dazzling creativity and inspiring co

An evening of dazzling creativity and inspiring connections! India’s brightest young talent met advertising and marketing’s most prominent creative heads for an evening of feedback and networking.

Rishanki Gosalia (@rishankigosalia) and Dimple Parmar had the best portfolios at this year’s ICW Portfolio Evening (physical and virtual). Both winners will receive a paid trip to the prestigious 2025 D&AD Festival in London, plus the chance to collaborate on a live project with our partners’ at Godrej Consumer Products.

We extend our sincere gratitude to our esteemed jury members for their time, expertise, and dedication to mentoring the future of advertising.

Thank you to our fantastic partners’ at GCPL & @d_and_ad, for their support in making the ICW Portfolio Evening a reality. We appreciate your commitment to nurturing young talent.

Relive the magic of the evening – check out our highlights for a glimpse into the energy and excitement!

#ICWPortfolioEvening #Creative #Advertising #Portfolio #YoungTalent #YoungCreatives #GCPL

We’re Ready! Are You? 🏁 The ICW Portfolio Ev

We’re Ready! Are You? 🏁

The ICW Portfolio Evening kicks off virtually today and continues in-person tomorrow, at Omnicom House.

#CreativeWomen #WomenInAdvertising #PortfolioReview #PortfolioEvening

Ready to decode the influencer marketing game? Shi

Ready to decode the influencer marketing game? Shikha Davessar, EVP & Business Head at 22feet Tribal Worldwide, will be at the India Influencer Conclave in Ahmedabad, giving you the cheat sheet.

Register today https://indiainfluencerconclave.com/

#InfluencerMarketing #IndiaInfluencerConclave #iCubesWire #Panelist #MarketingTrends #Event

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