With experience across advertising, design strategy consulting, broadcast media & the non-profit world; and having essayed roles across both the business as well as strategy functions, Menaka’s worldview is strongly anchored in effectiveness.
She sees advertising as a field with the power to drive change and impact culture. While she found immense success in other industries, the gravitational pull of advertising and strategy influenced her return. A true-blue strategist at heart, she believes in empowering consumers with the right information so they can make the right, informed choice for themselves.
Menaka’s advertising career has seen her work with prestigious agencies like FCB Ulka, Wunderman Thompson (JWT) and Leo Burnett Orchard, where she served as EVP & Branch Head. Outside of advertising she has worked with BIG 92.7 FM, served as Business Head – UTV New Media, and Chief Strategy Officer – Pensaar Design.
In her current role, she runs the South operation at DDB Mudra, while also managing the strategy mandate. Over the course of her tenure the team has won multiple accolades for effectiveness, from a Grand Prix at WARC, to many metals at the Effies, as well as at the APAC effies.
Her joy comes from seeing the impact that her work has on the end user, and this drives her to ensure she is getting to the heart of the problem, and finding a solution that will have a positive result on the business as well as the consumer.