About

15 talented people, 500 square feet of room and an insatiable hunger to be the best creative agency ever. That’s how it all started on the 25th of March 1980 when A.G. Krishnamurthy founded Mudra Communications.
An upstart agency with a reputation for daring work that pushed the boundaries of creativity, it didn’t long for it to challenge some of the best advertising agencies in India at that point in time.

Timeless taglines, iconic jingles, and ads that a generation of Indians have grown up watching – Mudra Communications has contributed to the country’s rich advertising history.I Love You Rasna, Dhara Dhara Shudh Dhara, The Mint with the Hole, God’s Own Country, Zindagi Ke Saath Bhi Zindagi Ke Baad Bhi, Humko Binnies Banta, and Only Vimal.
How many of these do you remember?

Mudra Videotec laid the foundation for the brand-content dynamic that we see today. It brought in India’s top filmmakers decades before agencies entered content creation and production.Videotec also pioneered sponsored programmes on Doordarshan and famously co-produced iconic shows like Rajni, Buniyaad, Ek Do Teen Char, Panchee, Udaan, Quiztime, Mr Yogi, Bodyline, The Grammys, The Oscars, Living Legends, Live Aid, Spiderman, Paramveer Chakra and Miss Universe. It also produced India’s first tele-film, Janam, followed by Jeevan Sandhya and Swayam.They also televised the Reliance World Cup, the first global, sponsored live event to be aired in India.

Whether it be a multinational company looking to enter the Indian market or a homegrown brand expanding their horizon, Mudra has helped build some of the country’s biggest brands. These include McDonald’s, Samsung, Maxtouch (Vodafone), Nestle Polo, Vimal, Dhara, Volkswagen and Rasna.
Nestle Polo’s ‘Mint with the Hole’ campaign was even recognised as ‘Brand Launch of the Year’. While,‘McDonald’s Mein Hai Kuch Baat’ was instrumental in the brand’s adoption by Indians.Every 90s kid remembers ‘Karlo Duniya Muthi Mein’ which marked Reliance Infocomm’s entry into the communication sector and became the anthem of India’s mobile revolution.

Mudra Institute of Communications, Ahmedabad (MICA) is the first residential academic institution in the Asia-Pacific region dedicated to meeting the needs of the Marketing Communications industry.
Since its inception, MICA has produced thousands of professionals in the field of advertising, communications & marketing and is considered to be one of the finest schools for marketing communications in India.

The Mudra House became home to 450+ Mudraites and was designed to unleash their creative energy. Years before the conversation became mainstream, Mudra House was designed in a conscious, environment friendly manner that makes it Gold LEED compliant.

The Omnicom Group acquired a majority stake in Mudra Communications. This acquisition made Mudra a part of the DDB Worldwide network and led to the creation of the DDB Mudra Group.