Hunger-Driven Chaos to Snickers Bringing You Back to Calm

Snickers, the OG hunger fix, needed to reaffirm its hunger credentials in a way that truly punched through culture. While the category leaned into celebration and indulgence, Snickers has always stood apart with its iconic promise — ‘You’re Not You When You’re Hungry.’

The truth? Hunger in the wrong hands is dangerous. Especially when those hands are on the steering wheel.

Enter Hungal Driving School ft. Rohit Shetty. A calm driving instructor, struck by hunger, suddenly transforms into Bollywood’s king of stunts. The classroom turns into a full-blown Rohit Shetty action set  cars flipping, explosions, chaos. Until a student hands him a Snickers. One bite later, order is restored, with the iconic line: “You’re Not You When You’re Hungry.”

By turning a simple hunger-triggered moment into a cinematic spectacle, Snickers re-ignited humour, freshness, and unmistakable recall and crucially, it restored Snicker’s legacy as the undisputed OG hunger satisfier.