‘Talented and nice’ was the prerequisite when Bill Bernbach started hiring talent for DDB. And it’s been that way ever since.

To help our people create the best work of their lives, we have committed to creating an environment where talent can grow, and creativity can flourish. The core values that our culture is built on are called the Four Freedoms.

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  • 01 . Freedom From Fear

    The most innovative work comes from brave thinkers, not timid souls. We will inspire courage in each other if we act with positive intent, shared accountability, and have each other's backs when things get tough.
  • 02 . Freedom From Chaos

    We all deserve to be treated like our time and energy are valuable. Together we will strive to make the objectives clear, the processes simple, and the workplace free of unnecessary drama, so we can focus on what we do best and love most.
  • 03 . Freedom to Fail

    To stretch the limits of what's possible and create work that moves people, brand, culture, we will embrace failure. Not with reckless abandon, but with the intention of exploring new and untested territories. When an experiment fails, it's an opportunity to learn, not to blame.
  • 04 . Freedom To Be

    DDB is a place to grow personally as well as professionally. If we bring our whole selves to work, and combine our unique perspectives and passions, we will make each other more interesting. We’ll enjoy the space for personal fulfilment command laughter, joy and celebration. And it will show in the things we make.

Grow With Us

The High Performance Lab

Top performers of the company are groomed to step into leadership roles. Intense career planning exercises chart out their growth over three years within the Group, and sponsors from the leadership team represent the talent’s aspirations in shaping the company’s future.

Emerging Talent

The Emerging Talent program identifies the Group’s brightest young stars and accelerates their growth through consistent upskilling and mentoring. The program creates an environment where talent can learn from a range of excellent trainers, and explore possibilities across businesses and units based on their areas of interest.

DDB Next

DDB Next is an upskilling program that equips our teams to meet the dynamically evolving requirements of our business and clients. It focuses on learning new skills, cross-learning between disciplines to adapt to an integrated environment, and certification programmes across all levels.

The Phyllis India Project

A comprehensive training program focused on the personal and professional growth of top women performers at the DDB Mudra Group. Personalised mentioning, training for upskilling, inspiration and community building gives participants the tools needed to navigate mental and societal challenges and take up leadership roles.

Omnicom Academy

A hub for learning and development courses for our people from across the Omnicom network. Courses curated by Omnicom agencies cover a wide range of subjects like agency capabilities, branding, data & research, insights & innovation, personal development and more.


DDB Wellness

In 2018, we became one of the first agencies to start the conversation around employee wellbeing and mental health. Today, our wellness program provides employees and their families with a range of care resources.

Inclusive Benefits that Support Diversity

India’s first agency to extend its medical insurance cover to same-sex and live-in partners.
One of the best paternity leave policies in the industry at 12 weeks.

Learn more about other DE&I initiatives here

Open Vacation Program

Our people are empowered to choose how and when they want to use their leaves.

Community & Personal Development

Employees can create impact beyond their professional sphere and be advocates for change across different facets of the company and culture.

Diversity begins with hiring

We embrace differences in our workforce, in the way we work, and in the work that we do at DDB.  We recognize that Unexpected Works needs unexpected talent. It’s in our DNA. After all, DDB created the copy-art duo and invented account planning (strategy) out of BMP in London, which shaped creativity and effectiveness forever.

Which is why individuals from non-traditional backgrounds, marginalized or underrepresented groups are strongly encouraged to apply. If you aren’t sure that you’re 100% qualified but are up for the challenge, we’d love to hear from you.

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First Indian Agency to win APAC Agency of the Year (2022)

Network of the Year (2023)
Lions five years in a row

India’s Agency of the Year (2021 & 2022)

No. 1 Asia, No. 12 Worldwide (2021)

No. 2 with 29 Elephants (2021)

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