The Phyllis Project

Launched in 2020 The Phyllis Project is the DDB Mudra Group’s flagship women’s leadership development program, extended to the Asia region in 2023. The program is based on DDB’s Global Phyllis Project and has seen over 52 women leaders grow with it and experience an intense and multi-dimensional journey of training, inspiration, mentorship, and community building. The program design has been refined over years to systematically, consistently and effectively support women leaders to discover their personal leadership styles and maximise their impact in their organisations and outside.

The robust framework starts with a personal motivation discovery through the RMP system, and goes on to include exposure to industry stalwarts, functional and soft training, one-on-one mentoring to tackle personal development challenges, and community building to strengthen networks and a sense of belonging.

Inspired by the legendary Phyllis Robinson – DDB’s first copywriter and the first female copy chief in the history of the United States – the program lays the groundwork for a community of women leaders that support and inspire each other in their journeys.