How the Commonwealth can combat period poverty with King Charles III’s support

As one of the driving forces behind GMEA, DDB For Good is excited by the coalition’s potential impact if it is included on the agenda of the next Commonwealth Heads of Government meeting in Samoa in 2024, which will be the first time King Charles attends as the Head of the Commonwealth.

Supported by Procter & Gamble, the Gates Foundation, Miss Universe India, and others, the Global Menstrual Equity Accelerator (GMEA) was launched at Global Citizen Festival in Ghana and New York in 2022 with the goal of promoting menstrual health equity through partnerships with grassroots organizations and initiatives around the world.

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