How Varun Dhawan’s playful chemistry with Pedigree carried a purposeful message
LBB’s Tom Loudon caught up with Vishnu Srivatsav, creative head at 22feet Tribal Worldwide and Madhur Khanna, marketing director at Mars Petcare India to break down their latest spot for Pedigree.
Vishnu shares the fascinating journey of conceptualising this cricket-themed ad and its compelling message about pet health.
Madhur also unveils the strategic collaboration with Varun Dhawan, emphasising the significance of nutrition in pets’ lives and Pedigree’s commitment to providing complete and balanced nourishment.