Q&A: Menaka Menon – ‘Effective advertising and creative advertising are not two different things’
Leading up to her spot on the jury at this year’s New York Festivals AME Awards, Menaka Menon – President & Managing Partner at DDB Mudra – speaks with Branding in Asia on data, AI, corporate social responsibility, and her insights on the attributes of award-winning work.
Menaka brings years of leadership and strategic insights with experience across advertising, design strategy consulting, broadcast media & the non-profit world; having essayed roles across both the business as well as strategy functions, her worldview is strongly anchored in effectiveness.