Anurag Bansal’s journey into the world of advertising was sparked during his teenage years while watching ‘Dream Merchants,’ a captivating show featuring industry visionaries Sonal Dabral and Piyush Pandey discussing inspiring ads from across the globe. This ignited his passion and set him on a path to make a significant impact in the advertising industry, which led him to join Mudra Communications in 2008 as VP, Finance.
With an impressive three-decade career, Anurag has held key leadership positions, including a remarkable 13-year tenure with the Vedanta Group company, where he progressed from a trainee to the esteemed role of Chief Financial Officer (CFO). In 2014, he took on the reins at the DDB Mudra Group, emerging as one of the youngest CFOs in the Indian advertising industry.
As the CFO & COO at DDB Mudra Group, Anurag is responsible for driving the organization’s financial strategy and operational excellence. He oversees the integrated business, effectively managing the profit and loss (P&L) statements while spearheading the finance and operations functions for the company’s diverse portfolio of employees and assets. Anurag ensures strict compliance with legal frameworks established by the Omnicom network and other regulatory bodies.
Anurag’s leadership has been instrumental in facilitating transformative changes within the DDB Mudra Group. He successfully led the transition from Mudra Communications to DDB Mudra Group following the acquisition of a majority stake by the Omnicom Group. Additionally, the strategic acquisition of 22feet, the country’s most sought-after digital agency at the time, also took place with him at the helm.
Anurag has been featured in the prestigious India CFO Awards’ Top 100 list for three consecutive years from 2014 to 2016.