Observing how passionate agency stalwarts combine creativity and salesmanship is what inspired Ashutosh Sawhney’s career of 20+ years. Today, he helms DDB Tribal – the fully integrated arm of DDB Mudra Group – as the President.
Ashutosh’s fascination with advertising began during an internship at JWT when he had the opportunity to work on the Pepsi Cola brand. Having contributed to creating Pepsi’s strongest and most enduring equity campaigns across its thematic and cricket platforms, Ashutosh experienced a meteoric rise from Management Trainee to Vice President in just six years, becoming one of the fastest-growing account management professionals in WPP India.
Ashutosh has led strategic and creative thinking on iconic global brands across numerous consumer categories. In the past, he has donned leadership roles such as the head of Publicis Communications (Delhi), CEO of Triton Communications Pvt Ltd, and National Brand Strategy head at Brand Capital, a hybrid PE firm owned by Bennett, Coleman & Co. Ltd. (BCCL). Notably, he led the Nestle relationship and built it from a small sized network account in Delhi to the pride of place client for Publicis in India. He expanded the agency’s portfolio from Maggi to Nestle’s dairy business and NHW communications, launching new categories in India, and mentoring the Sri Lankan market’s foods, beverages, and dairy teams.
An alumnus of Mudra Institute of Communications, Ahmedabad, Ashutosh is particularly passionate about sports and fast cars. He also enjoys his leisure time travelling.