Iraj Fraz serves as the Creative Head at DDB Tribal. With an unwavering passion for the industry, Iraj’s journey in advertising began at the young age of 19. Having joined Leo Burnett Mumbai as an Art Trainee, he was inspired by renowned creative Agnello Dias to become an ideas-driven individual, and that’s how Iraj knew he had found his calling.
Throughout his career spanning 21 years, Iraj has thrived on the unique challenges presented by each advertising brief. Embracing the opportunity to activate different parts of his brain and acquire fresh knowledge, he has evolved both professionally and personally.
Although he believes his best work is yet to come, Iraj finds immense fulfilment in his journey so far and values the diverse perspectives and insights gained through his collaborations. His previous stints have been at notable agencies like McCann Worldgroup, JWT, Young & Rubicam, and Scarecrow Communications.
Recognized for his outstanding work, Iraj and his teams have received accolades including Adfest Silvers, WARC Gold, Cannes Spikes Silvers, Goafest Gold and Silvers.
Beyond his professional pursuits, he enjoys woodworking and motorcycling. Iraj is also a proud father to a 12-year-old son and an 8-year-old daughter.