The art of influencing human behaviour drove Ranji to advertising. Today, with over 30 years in the industry, Ranji believes the trick to evolving here is to enjoy the process.
Ranji Cherian is President & Managing Partner at DDB Mudra. He is also a member of the Group Operating Board. As a senior leader who has been with DDB over 10 years, he has been instrumental in building a strong and consistent business and culture in the South office.
True to DDB’s people-first approach, Ranji takes a lot of pride in building a strong team culture that has translated into a strong performance in the South office year on year.
Prior to joining DDB Mudra Group, Ranji enjoyed a 15-year stint with JWT. His last assignment at JWT positioned him as Director in Charge (DIC) on the Ford business. He was also Blue Team Leader with a mandate to drive integration efforts on Ford in the country. Ranji was instrumental in launching the Ford Fiesta in India which was nominated as one among the 3 best integrated communication programs across the WPP network worldwide.
Ranji is a wildlife enthusiast who in his leisure time, makes it a point to safari his way through wildlife parks and reserves.