Originally on a path to becoming an accountant, Vishnu quickly realized that his true passion was in the realm of creativity. Encouraged by those around him who recognized his talents, he took a leap of faith and embarked on a copywriting career.
Today, as the National Creative Director, Vishnu leads the digital creative output at 22feet Tribal Worldwide. He oversees an impressive array of clients, including brands such as Flipkart, Royal Enfield, Mars Petcare, and SlurrpFarm. In his past stints, he has collaborated with brands like Gillette, DHL, Honda, and National Geographic Channel while working with leading creative agencies including RK Swamy BBDO, FCB Ulka, and Grey Worldwide.
Vishnu believes that if you are going to interrupt someone’s life with a message, it better be interesting. This mindset has fuelled his exceptional success, as a two-time Cannes Gold Lion winner who has received over 150 international and national awards. Notably, his work on the Battlegrounds Mobile India campaign for Responsible Gaming earned the Grand Prix and 3 Golds in Spikes (2022), a D&AD pencil, two Bronze Lions in Cannes (2022-2023), as well as a Gold, Silver, and 2 Bronzes in LIA (2022). He and his team created the iconic Suede Gully work for Puma, which was also recognized at Cannes 2018 with 3 shortlists. Most recently, with the work on Indeed’s The Hire campaign, the agency won India’s only Grand Prix in the B2B category at WARC Awards for Effectiveness 2023.
Vishnu has actively contributed to projects focused on behaviour change and social impact. These include a project on AIDS awareness among transgenders with the Tamil Nadu AIDS Initiative and the Bill and Melinda Gates Foundation, and projects on sanitation with UNICEF.
Beyond his professional achievements, Vishnu finds solace in the world of gaming and cinema. He draws inspiration from his 10-year-old child and delights in the company of his two playful dogs.