When Mindless Eating hits only Snickers Peanut Brownie Truly Satisfies

The more Snicker’s owned hunger and satiation the less it felt like an indulgent chocolate bar to our consumers. That’s when we decided to launch Snickers Peanut Brownie – as the tastiest hunger fix there is.

The campaign was built upon a universal truth – mindless snacking.

The hungrier you are, the lower your snacking standards drop. We often grab anything in sight, only to feel unsatisfied. This came alive in a quirky office film, where the protagonist, overcome by hunger, hilariously transforms into a vacuum cleaner, frantically sucking up crumbs, paper bits, and even a colleague’s snack, a metaphor for the irrational chaos of hunger.

At peak absurdity, a colleague hands him a Snickers Peanut Brownie. One bite later, he’s back to himself, proving only this new & tasty indulgent bar can truly satisfy.

The film closes with: “Bhookh mein kuch bhi mat khaa. Kuch tasty khaa.” followed by the iconic “You’re not you when you’re hungry.”

With this playful twist on Snickers’ classic transformation, the campaign repositions the brand as not just a hunger bar, but the tastiest hunger bar, one that brings indulgence, satisfaction, and you back to yourself.