Disney Star ignites social change by advocating for respectful queer lexicon
Conceptualised by 22feet Tribal WW, Disney Star has unveiled the ‘Words of Pride’ campaign which is an advocacy initiative aimed at cultivating awareness and use of the right vocabulary for addressing the LGBTQIA+ community across India. The central theme of the campaign, ‘The world is evolving; it’s time our words do too,’ highlights the importance of choosing appropriate terminology when addressing the LGBTQIA+ community across multiple Indian languages.