DDB Tribal demonstrates the power of aroma via latest Adani Wilmar campaign
The ‘Khushboo Kuchh Khaas’ film conceptualised by DDB Tribal for Adani Wilmar Limited (AWL), one of India’s leading foods FMCG companies, announces the comeback of Kohinoor Basmati Rice.
To drive home the exquisite aroma of the Kohinoor Basmati rice which is no less than describing a symphony, the film directed by Prakash Varma features 48 actors and dance performers from 12 different Indian cities, guided by a choreographer from London.