How do ‘Tech’ campaigns win big at Cannes Lions?
In the ever-evolving world of Indian advertising, campaigns that capture our attention and leave a lasting impact are those that go beyond the familiar. These are the campaigns that tap into the spheres of technology, creativity, and social responsibility to create experiences that resonate with audiences on a deeper level.
This article delves into Machine-Gun Mouth, one of our marque campaigns for Battlegrounds Mobile India, that uniquely leverages four elements – technology, history, creativity, and social responsibility.