‘Individual agency brands will stay strong. We love them dearly’
Aditya Kanthy recently became the CEO of Omnicom Advertising Services in India, centralizing the leadership of the three creative agencies, DDB, BBDO, and TBWA, to enhance capability and scale for clients. The article emphasizes the importance of maintaining the independent identities and cultures of these agencies and discusses the agency’s approach to balancing digital capabilities with creative thinking while exploring generative AI and fostering strong client-agency relationships.