McDonald’s McDelivery is colour-blind friendly as part of new EatQual initiative
When it comes to ordering food, we eat with our eyes first. However, the experience might be different for colour-blind people.
Colour-blindness is more widespread than many realize, with roughly 70 million people in the country experiencing it.
With an intent to make food ordering more enjoyable and easier for colour-blind consumers, DDB Mudra Group’s new campaign for McDonald’s India has launched a new feature on its McDelivery app and website to make it colour-blind friendly, a first-of-its-kind initiative in the food industry.
EatQual 2.0, builds upon McDonald’s India’s inclusivity platform EatQual, which was launched three years back, to make delicious feel-good moments easy for everyone.