Looking back, looking forward: Aditya Kanthy, Omnicom Advertising Services
After 21 years at the helm of the DDB Mudra Group, Aditya Kanthy has entered 2024 as the custodian of not one agency brand, but three.
In October, Kanthy was named the CEO of the newly-formed Omnicom Advertising Services, overseeing TBWA, BBDO, and DDB Mudra Group, in the Indian market. But that promotion was both a highlight and a challenge, bringing with it questions and scrutiny, too.
As Kanthy gears up to chair the jury for the Creative Effectiveness and Creative Strategy Spikes in March, he reveals to Campaign his hopes and fears for the year ahead, and the shiniest and prickliest parts of 2023, both personally and professionally.