DDB Mudra Group Makes History at Spikes Asia 2022
With its spectacular performance at Spikes Asia 2022, DDB Mudra Group has been named ‘Spikes Asia Agency of the Year’ along with ‘India’s Agency of the Year’.
The recognition comes on the back of the Group’s ‘Unexpected Works’ positioning, which reflected in its work on McDonald’s ‘EatQual’ (one Grand Prix, one Gold, three Silvers, one Bronze) Battlegrounds Mobile India’s ‘Machine Gun Mouth’ (one Gold, one Silver, three Bronzes), ‘Daughter’s Day’ for Stayfree (one Silver) and ‘Red Notice Shop’ for Netflix (one Bronze).
The Group shared a Grand Prix and a Gold with its production partner Early Man Film for BGMI’s ‘Machine Gun Mouth’ in the Film Craft category. With this, Early Man Film has also become the first Indian production house to win the coveted Spikes Palm Award.
Talking about the recognition on the Group’s culture-shaping work, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said: “When Aditya (CEO & MD) and I took on our roles, we had a very simple goal – to build a creative company that’s respected in every forum; be it clients, talent, platforms such as Spikes Asia and the industry at large. Over the last four years, we’ve worked towards it by building creativity into our core. To become the first agency from India to win Agency of the Year at Spikes showcases this belief.
DDB Worldwide was also named ‘Network of the Year’ at Spikes Asia 2022 with a total of six Grand Prixs in its kitty.