Leading up to her spot on the jury at this year’s New York Festivals AME Awards, Menaka Menon – President & Managing Partner at DDB Mudra – speaks with Branding in Asia on data, AI, corporate social responsibility, and her insights on the attributes of award-winning work. Menaka brings years of leadership and strategic insights … Continued
Mudra has created timeless taglines, iconic jingles, and ads that a generation of Indians have grown up watching or listening to — from I Love You Rasna, Dhara Dhara Shudh Dhara, The Mint with the Hole, God’s Own Country, Zindagi Ke Saath Bhi Zindagi Ke Baad Bhi, Humko Binnies Banta, and one of the earliest, … Continued
In a conversation with Jasper Reid on WION about the transformative power of innovation, Ram shares how innovation starts with a gut instinct. He thinks that marketers should trust their gut feeling and then refine it to come up with an innovative solution. Trailblazers, the series by WION and DMAasia brings together influential leaders across … Continued
Alex Lubar, Global President and COO, DDB Worldwide speaks with Shibani Gharat on putting creativity at the heart of the business, the network’s talent strategy concerning AI, and his enthusiasm for the Indian market. Read more
Atreyi Nag, Senior Strategist, DDB Mudra Group, says, “One important thing I’ve been lucky to learning from senior industry leaders and bosses over the years is that it’s alright to fail. You’ll probably have more misses than hits, everyone does.” “I sometimes feel dejected when a briefing or presentation doesn’t go our way, but I’d … Continued
The Indian Premier League (IPL) is one of the richest leagues in the world. It’s also among the most-followed sporting events. Over the last few years, the tournament has been known to shatter viewing records. But this year, television viewership dipped by more than 30% in the first few weeks of the season. What led … Continued
With the abolition of Article 377 that decriminalised homosexuality, our country has come a long way. However, the LGBTQIA+ community still has to fight for basic social rights and financial planning needs. From hunting for a perfect apartment where they don’t get an eviction notice in the first month of moving in with their partner … Continued