‘Individual agency brands will stay strong. We love them dearly’

Aditya Kanthy recently became the CEO of Omnicom Advertising Services in India, centralizing the leadership of the three creative agencies, DDB, BBDO, and TBWA, to enhance capability and scale for clients. The article emphasizes the importance of maintaining the independent identities and cultures of these agencies and discusses the agency’s approach to balancing digital capabilities … Continued

How do ‘Tech’ campaigns win big at Cannes Lions?

In the ever-evolving world of Indian advertising, campaigns that capture our attention and leave a lasting impact are those that go beyond the familiar. These are the campaigns that tap into the spheres of technology, creativity, and social responsibility to create experiences that resonate with audiences on a deeper level. This article delves into Machine-Gun … Continued

Interview: Aditya Kanthy, MD & CEO, DDB Mudra Group

DDB Mudra Group has grabbed a bunch of star clients in recent months such as Meta, Flipkart, and Raymond. Emphasizing the importance of long-term partnerships with existing clients, CEO & MD Aditya Kanthy shares how purpose-led work is connected to business outcomes. Read more

Financial fraud and how to thwart it for financial inclusion

With financial technological advancements and the prioritisation of financial inclusion, scams and frauds too have been rising. Fraudsters prey on the naivety of consumers, their inexperience with financial platforms and social engineering methods to dupe people of small and big sums of money. So, what should be the focus of brands, institutions and industry bodies … Continued

The four kinds of creators: India’s new entrepreneurs

New and successful creators are emerging in India’s digital space amid the rise of new platforms, and DDB Mudra Group’s Preetham Venkky explains how they are becoming distribution channels in themselves. Creators, KOLs, influencers – regardless of how its classified – are the new content force on digital. Since 2020, creators have been driving the … Continued