Team for Humanity, a fundraiser by Give (formerly GiveIndia), has launched an auction of collectibles donated by eminent sports and entertainment personalities to raise funds for low-income families that lost their breadwinner to COVID-19. Global athletes and celebrities have donated their personal memorabilia such as autographed bat from Virat Kohli, pair of spikes from Sunil … Continued
Describe the type of strategist you hire for today. What are the skills, expertise and attitudes you look for? Anything particular for India that stands out? As the Head of Digital Strategy for the group for the last two years, my hiring strategy has evolved. I look for a healthy mix of brand and digital … Continued
The stigmas and taboos around menstruation have been a hot topic for brands in the feminine hygiene category in recent years as they’ve discovered a role to play in supporting and educating women and girls. But a recent campaign from India, for brand Stayfree, has highlighted an enduring but yet unexplored manifestation of those taboos … Continued
A pencil is the most important thing for advertising agency folks. You use it to flesh out your earliest thoughts after receiving a brief. Then comes your proud smile when you receive another (pencil) from The One Show in 2022. CEO and MD Aditya Kanthy and CCO Rahul Mathew (left to right in the cover … Continued
The Indian Premier League (IPL) is one of the richest leagues in the world. It’s also among the most-followed sporting events. Over the last few years, the tournament has been known to shatter viewing records. But this year, television viewership dipped by more than 30% in the first few weeks of the season. What led … Continued
As the advertising and marketing community aims to focus more on speed results, growth, rationality and the belief that technology can change everything, Aditya Kanthy, CEO and MD, DDB Mudra Group, shared how he has to be careful before uttering the words – emotion, doubt, slow and long term. Stating that these words are actually … Continued
The DDB Mudra Group and Charlie Chaplin Museum Foundation have created a book dedicated to the life and philosophy of Charlie Chaplin. On April 16, on the occasion of the legendary entertainer’s 133rd birth anniversary, the book was officially launched at the Chaplin’s World Museum in Switzerland. Titled ‘A Silent Frown’, the book has been … Continued
Today, MELT features a legacy full-service agency, DDB Mudra Group, which started operations in 1980, and was acquired by the Omnicom Group in 2011. With a talent count of over 600 people, the agency is driven by the dynamic philosophy of ‘Unexpected Works’, and has built a reputation for creativity that delivers results. To know … Continued
The prolonged Covid restrictions had an unfortunate fallout on menstrual hygiene that had been gradually gathering pace. As household incomes dropped, poor women were forced to push personal hygiene products to the bottom of the grocery list. A new alliance now hopes to remedy this situation. The Miss Universe Organization (MUO), reigning Miss Universe 2021 … Continued
The past 20 months plus have been tough for agencies. With marketing budgets dipping and workforce limited to remote functioning largely, some agencies have not only sailed through this tough time, but flourished too. One such story is of the DDB Mudra Group. The agency has scripted many turnaround stories, managed client expectations and even … Continued