Leading up to her spot on the jury at this year’s New York Festivals AME Awards, Menaka Menon – President & Managing Partner at DDB Mudra – speaks with Branding in Asia on data, AI, corporate social responsibility, and her insights on the attributes of award-winning work. Menaka brings years of leadership and strategic insights … Continued
After 21 years at the helm of the DDB Mudra Group, Aditya Kanthy has entered 2024 as the custodian of not one agency brand, but three. In October, Kanthy was named the CEO of the newly-formed Omnicom Advertising Services, overseeing TBWA, BBDO, and DDB Mudra Group, in the Indian market. But that promotion was both … Continued
Mudra has created timeless taglines, iconic jingles, and ads that a generation of Indians have grown up watching or listening to — from I Love You Rasna, Dhara Dhara Shudh Dhara, The Mint with the Hole, God’s Own Country, Zindagi Ke Saath Bhi Zindagi Ke Baad Bhi, Humko Binnies Banta, and one of the earliest, … Continued
LBB’s Tom Loudon caught up with Vishnu Srivatsav, creative head at 22feet Tribal Worldwide and Madhur Khanna, marketing director at Mars Petcare India to break down their latest spot for Pedigree. Vishnu shares the fascinating journey of conceptualising this cricket-themed ad and its compelling message about pet health. Madhur also unveils the strategic collaboration with … Continued
“The easier way to establish a strong foothold in a complex country like ours is through the home-grown players, who know the lay of the land better, but the trick lies in figuring out how to protect what made these home-grown players attractive while using the power of the network to scale faster,” says Rahul … Continued
Spikes Asia speaks with Aditya Kanthy, Jury President of the Creative Effectiveness and Creative Strategy Spikes, to discover what it takes to impress him and how to set up for success at Spikes Asia 2024, happening on 13-14 March in Singapore. Read more
In this exclusive interview with The Drum, Aditya Kanthy walks The Drum through the plans of what’s in store for Omnicom Advertising Services in India. Read more
In a conversation with Jasper Reid on WION about the transformative power of innovation, Ram shares how innovation starts with a gut instinct. He thinks that marketers should trust their gut feeling and then refine it to come up with an innovative solution. Trailblazers, the series by WION and DMAasia brings together influential leaders across … Continued
Aditya Kanthy recently became the CEO of Omnicom Advertising Services in India, centralizing the leadership of the three creative agencies, DDB, BBDO, and TBWA, to enhance capability and scale for clients. The article emphasizes the importance of maintaining the independent identities and cultures of these agencies and discusses the agency’s approach to balancing digital capabilities … Continued
When it comes to ordering food, we eat with our eyes first. However, the experience might be different for colour-blind people. Colour-blindness is more widespread than many realize, with roughly 70 million people in the country experiencing it. With an intent to make food ordering more enjoyable and easier for colour-blind consumers, DDB … Continued