Aditya Kanthy recently became the CEO of Omnicom Advertising Services in India, centralizing the leadership of the three creative agencies, DDB, BBDO, and TBWA, to enhance capability and scale for clients. The article emphasizes the importance of maintaining the independent identities and cultures of these agencies and discusses the agency’s approach to balancing digital capabilities … Continued
When it comes to ordering food, we eat with our eyes first. However, the experience might be different for colour-blind people. Colour-blindness is more widespread than many realize, with roughly 70 million people in the country experiencing it. With an intent to make food ordering more enjoyable and easier for colour-blind consumers, DDB … Continued
Alex Lubar, Global President and COO, DDB Worldwide speaks with Shibani Gharat on putting creativity at the heart of the business, the network’s talent strategy concerning AI, and his enthusiasm for the Indian market. Read more
Conceptualised by 22feet Tribal WW, Disney Star has unveiled the ‘Words of Pride’ campaign which is an advocacy initiative aimed at cultivating awareness and use of the right vocabulary for addressing the LGBTQIA+ community across India. The central theme of the campaign, ‘The world is evolving; it’s time our words do too,’ highlights the importance … Continued
The ‘Khushboo Kuchh Khaas’ film conceptualised by DDB Tribal for Adani Wilmar Limited (AWL), one of India’s leading foods FMCG companies, announces the comeback of Kohinoor Basmati Rice. To drive home the exquisite aroma of the Kohinoor Basmati rice which is no less than describing a symphony, the film directed by Prakash Varma features 48 … Continued
In the ever-evolving world of Indian advertising, campaigns that capture our attention and leave a lasting impact are those that go beyond the familiar. These are the campaigns that tap into the spheres of technology, creativity, and social responsibility to create experiences that resonate with audiences on a deeper level. This article delves into Machine-Gun … Continued
Aditya Kanthy and fellow Cannes Lions jurors talk about their expectations for the categories they’re judging and shed light on India’s position this year. Catch the entire CNBC TV18 interview with Shibani Gharat. Read more
DDB Mudra Group has grabbed a bunch of star clients in recent months such as Meta, Flipkart, and Raymond. Emphasizing the importance of long-term partnerships with existing clients, CEO & MD Aditya Kanthy shares how purpose-led work is connected to business outcomes. Read more
With financial technological advancements and the prioritisation of financial inclusion, scams and frauds too have been rising. Fraudsters prey on the naivety of consumers, their inexperience with financial platforms and social engineering methods to dupe people of small and big sums of money. So, what should be the focus of brands, institutions and industry bodies … Continued
New and successful creators are emerging in India’s digital space amid the rise of new platforms, and DDB Mudra Group’s Preetham Venkky explains how they are becoming distribution channels in themselves. Creators, KOLs, influencers – regardless of how its classified – are the new content force on digital. Since 2020, creators have been driving the … Continued