The Indian Premier League (IPL) is one of the richest leagues in the world. It’s also among the most-followed sporting events. Over the last few years, the tournament has been known to shatter viewing records. But this year, television viewership dipped by more than 30% in the first few weeks of the season. What led … Continued
Rita Verma, EVP and Head – HR, DDB Mudra Group shares advice from a headhunter’s perspective. The experience of being the only woman in the corporate decision-making room is a very familiar one for me—and unlike Oprah Winfrey, I have to admit that I haven’t always loved it. To be absolutely true, initially, it was … Continued
With its spectacular performance at Spikes Asia 2022, DDB Mudra Group has been named ‘Spikes Asia Agency of the Year’ along with ‘India’s Agency of the Year’. The recognition comes on the back of the Group’s ‘Unexpected Works’ positioning, which reflected in its work on McDonald’s ‘EatQual’ (one Grand Prix, one Gold, three Silvers, one … Continued
With the abolition of Article 377 that decriminalised homosexuality, our country has come a long way. However, the LGBTQIA+ community still has to fight for basic social rights and financial planning needs. From hunting for a perfect apartment where they don’t get an eviction notice in the first month of moving in with their partner … Continued
The “dal chawal of India’s beverage basket” is how Rasna’s chairman and MD, Piruz Khambhatta, describes the iconic orange drink concentrate. Although an odd analogy, Khambhatta is not wrong. When Ahmedabad-based brand, Rasna, hit stores in the early 1980s, it instantly took off and became the go-to welcome drink in Indian homes, not least because … Continued