Spotify has a playlist for every occasion
Spotify - #TheresAPlaylistForThat
Spotify is home to over 3 billion playlists. Think of an occasion, emotion or anything random, and you’re likely to find a playlist for that. But how do you drive relevance for playlists and get people to explore them? As a late entrant into India’s music streaming market, it took simple ideas, a bit of digital wizardry, and a mastery of social media to get people talking. Since its launch, we partnered with Spotify to help it become one of India’s fastest-growing digital brands.
#PlayThis
World Music Day 2020 was arguably the internet’s busiest day of 2020, having to share the stage with Father’s Day, World Yoga Day, World Motorcycle Day, World Selfie Day and Donald Trump’s rally. For Spotify to stand out, it needed something ingenious.
We combined two universal languages – music and emojis. A clever Twitter algorithm mapped all 3400 emojis to corresponding playlists. People used their imagination, experienced Spotify’s intuitive recommendation engine, and had fun.
3 Silvers (2023)
8 Blue Elephants (2019-2021)
3 Silvers, 2 Bronzes (2020-2021)
5 Acceptances (2021-2022)