About

Aditya was born in a military family, where he moved homes every couple of years. The constant travelling, new places and living in villages and towns across the country helped him develop a deep sense of empathy and an appreciation of culture at a young age.

These early influences translated into advertising as a career choice. He started his journey with the erstwhile Mudra in 2003 as a strategic planner, taking on various responsibilities over the years including that of the Chief Strategy Officer, a role in which he helped shape India’s most successful independent advertising agency into an Omnicom-owned integrated marketing communications group. As the CEO of Omnicom Advertising Group, he brings together the power of three world-class creative networks DDB, TBWA and BBDO in India.

He has overseen globally recognized Diversity, Equity & Inclusion initiatives like ‘The Phyllis Project’ that builds and develops a community of women leaders. The project has been successfully scaled to Asia and will be applied to other global markets in the coming year.  Another marque initiative ‘Open Pride’ focuses on respectful representation in creative work and an inclusive work environment for the LGBTQIA+ community & allies. In line with this ethos, the DDB Mudra Group, offers medical insurance to same sex & live-in partners and best-in-class paternity leave to enable equal parenting.

Building on Omnicom’s reputation as the most effective creative network in the world, Aditya has represented India in global and national forums — most recently on the Cannes Creative Effectiveness jury in 2023 and as jury president for the category at Spikes 2024. As a strategist and agency head, he’s been awarded at Cannes, WARC, D&AD, Spikes Asia and Effie across categories including a Gold at Cannes for Audience Insight and Creative Strategy.

Aditya graduated with honors in Economics from St. Stephen’s College, Delhi and is a gold medalist from MICA, Ahmedabad. He lives in Mumbai with his wife and enjoys seeing the world afresh through the eyes of his young son.

While he never realised his dream of becoming a professional sports person, Rahul Mathew has lived his life as one. Fiercely competitive, a big believer in teamwork, relentless dreamer, gloats just right about his wins and hurts just enough from his losses.

He considers himself lucky to have led fairytale runs at some of the agencies he’s been at. Currently he’s leading a creative resurgence at the DDB Mudra Group. The work that the company has created over the last couple of years has been applauded and awarded the world over.

Ranked No.1 in Asia and No.12 in the world by WARC, the Group is one of India’s most awarded creative companies with back-to-back wins at Cannes Lions since 2018, Agency of the Year title at Spikes 2022, and golds and silvers at WARC Awards for Asian Strategy. Recently, Indeed’s The Hire won India’s only Grand Prix in the B2B category at WARC Awards for Effectiveness. Works on Project Free Period and Hashtags Don’t Heal were awarded the inaugural D&AD Impact prize fund apart from multiple metals and honours at Cannes, Spikes Asia, One Show and D&AD Impact. The Group is recognized as one of the Top 20 Most Effective and Creative Agencies in the world by Effie Index 2020.

His previous stints include Y&R Kuala Lumpur, where during his tenure, the network won its first ever Grand Prix at the Asia Pacific Adfest. He followed that with McCann Mumbai, where he helped the agency rediscover its creative moorings. During his time, the Mumbai office won close to a 100 metals and honours at local and international shows; including a Grand Prix at Spikes Asia, multiple pencils at One Show and lions at Cannes.

Rahul has ranked 3rd among India’s & 19th among Asia’s Most Awarded Creative Leaders by Campaign Brief Asia Creative Rankings 2021. He has been ranked amongst the top 10 writers in India on multiple occasions.

Vanaja Pillai is a writer, advertising professional, and a DEI advocate. As an extension of her passion for people and their growth, she took on the role of Head DEI at the DDB Mudra Group, after spending 23+ years in the advertising and marketing industry.

To catalyse the progress happening towards gender parity, Vanaja has spearheaded DDB’s Phyllis India Project, one of the industry’s most comprehensive and intense leadership development programs to help prepare DDB’s women talent for leadership. The program got recognised by Campaign India as the best Women Leadership Program, and Vanaja won the Mentor of the Year Award as the driving force behind the initiative. In 2023, the program has grown to cover other parts of Asia.

She also leads the group’s overall diversity agenda, conceptualising and executing programs aimed at driving diversity and inclusion at the workplace. These include the We don’t know Sh!t series, Open Pride, and Equal Parenting.
As President, 22feet Tribal Worldwide, Vanaja is responsible for managing and growing the team’s impressive client roster. She has also worked as Executive Vice-President at OgilvyOne – Bengaluru and comes with experience in business management and marketing communications.

Vanaja is focused on creating an inclusive workplace by enabling talent acquisition, retention, training, and outreach for talent in underrepresented communities. She enjoys running profitable businesses along with building motivated and talented teams.

Outside her professional accomplishments, Vanaja is a published author. Her deep empathy with women’s struggles and the drive needed to push the envelope on gender equality is reflected in her collection of short stories, Omana, published in 2021.

Anurag Bansal’s journey into the world of advertising was sparked during his teenage years while watching ‘Dream Merchants,’ a captivating show featuring industry visionaries Sonal Dabral and Piyush Pandey discussing inspiring ads from across the globe. This ignited his passion and set him on a path to make a significant impact in the advertising industry, which led him to join Mudra Communications in 2008 as VP, Finance.

With an impressive three-decade career, Anurag has held key leadership positions, including a remarkable 13-year tenure with the Vedanta Group company, where he progressed from a trainee to the esteemed role of Chief Financial Officer (CFO). In 2014, he took on the reins at the DDB Mudra Group, emerging as one of the youngest CFOs in the Indian advertising industry.

As the CFO & COO at DDB Mudra Group, Anurag is responsible for driving the organization’s financial strategy and operational excellence. He oversees the integrated business, effectively managing the profit and loss (P&L) statements while spearheading the finance and operations functions for the company’s diverse portfolio of employees and assets. Anurag ensures strict compliance with legal frameworks established by the Omnicom network and other regulatory bodies.

Anurag’s leadership has been instrumental in facilitating transformative changes within the DDB Mudra Group. He successfully led the transition from Mudra Communications to DDB Mudra Group following the acquisition of a majority stake by the Omnicom Group. Additionally, the strategic acquisition of 22feet, the country’s most sought-after digital agency at the time, also took place with him at the helm.

Anurag has been featured in the prestigious India CFO Awards’ Top 100 list for three consecutive years from 2014 to 2016.

Awarded for Excellence in Corporate Communications at AdGully Women Disruptors 2024, Pragati’s 14+ years in the marketing communications space has been rich and diverse. Her expertise lies in reputation stewardship, branding, media & crisis management, stakeholder engagement, and community participation. Under her leadership, the DDB Mudra Group is one of the most talked-about agencies, with the second-highest SOV in the industry. With the Four Freedoms as the foundation, her advocacy work has upped employee engagement and a stronger employer brand for potential talent.

A seasoned B2B marketer, her last stint was with the Ministry of British Columbia, where she was instrumental in building the marketing team for Canadian Wood. The brand enjoyed the highest TOM recall value in a highly commoditized category. Interestingly, Pragati started her career with the erstwhile Mudra where she helped set up the Corporate Communications team during an aggressive growth phase. At LANXESS, the communication strategies showcased the company’s community engagement through CSR and internal communications.

She is a graduate of the prestigious Phyllis Project, a year-long mentoring program for women leaders at the DDB Mudra Group. She was also chosen for the High-Performance Lab, a coaching program for the company’s top 20 next-gen leaders. And to give back to the industry, she is now a mentor for the Global Omnicom Mentorship Program.

While she had an academic background in science, Pragati always knew communications was her calling and chose to pursue mass media with business academically.

Pragati lives in Mumbai and is a parent to a young daughter who keeps her busy, and gladly so.

Rammohan Sundaram, fondly known as Ram, has been in the marketing communications industry for over 25 years. Ram heads the media function at the Group. Having had the opportunity to be an early mover in the digital space, he has been an entrepreneur thrice and has successfully exited twice.

Ram won the ‘Marketer of the Year 2023’ title at Adgully DigiXX where he was the only agency-side awardee among the 15 winners. In 2022, he was named among ‘Most Inspirational Leaders of Asia’ by White Page International. He also ranked 39th in ‘Impact Marketing 100 List for India’ in 2020-21. He has led teams that have won at Cannes, World Brand Congress, and CMO Asia in the past.

He has held global leadership positions at organizations like Reliance JIO, Ibibo Group, Jobsahead.Com, and Indian Express. He has been a frontrunner in bringing Ad:tech to India and is credited for launching LinkedIn in India through the JVs formed for NetworkPlay.

Ram holds a doctorate in Business Administration, a PGPX from UCLA Anderson School of Management, Double Graduation in Engineering, a Double Master’s in Business Administration and Digital Business, and has completed a residential Executive Management Program from HBS in Strategic Marketing Management. Last year, he was also a part of the high-intensive INSEAD Leadership Programme for Senior Executives.

Based in Gurgaon, Ram is passionate about cricket and likes spending his after-work hours with family, playing the sport and working out at the gym.

Observing how passionate agency stalwarts combine creativity and salesmanship is what inspired Ashutosh Sawhney’s career of 20+ years. Today, he helms DDB Tribal – the fully integrated arm of DDB Mudra Group – as the President.

Ashutosh’s fascination with advertising began during an internship at JWT when he had the opportunity to work on the Pepsi Cola brand. Having contributed to creating Pepsi’s strongest and most enduring equity campaigns across its thematic and cricket platforms, Ashutosh experienced a meteoric rise from Management Trainee to Vice President in just six years, becoming one of the fastest-growing account management professionals in WPP India.

Ashutosh has led strategic and creative thinking on iconic global brands across numerous consumer categories. In the past, he has donned leadership roles such as the head of Publicis Communications (Delhi), CEO of Triton Communications Pvt Ltd, and National Brand Strategy head at Brand Capital, a hybrid PE firm owned by Bennett, Coleman & Co. Ltd. (BCCL). Notably, he led the Nestle relationship and built it from a small sized network account in Delhi to the pride of place client for Publicis in India. He expanded the agency’s portfolio from Maggi to Nestle’s dairy business and NHW communications, launching new categories in India, and mentoring the Sri Lankan market’s foods, beverages, and dairy teams.

An alumnus of Mudra Institute of Communications, Ahmedabad, Ashutosh is particularly passionate about sports and fast cars. He also enjoys his leisure time travelling.

After studying Strategy, Fraz entered advertising as an Art Director. He then went on to become a Copywriter and an annoyance to his Designers and Planners for the rest of his career. He’s currently doing that at DDB Tribal, Delhi as the Creative Head.

Recognized for his work at Adfest, WARC, Cannes Spikes, Kyoorius, Goafest and the Effies, Fraz served on the Jury for Film, Outdoor, Press, Radio & Audio at ADFEST 2024 in Thailand, and in the Grand Jury at Cresta 2024.

Throughout his career of 22 years, he’s had stints at notable agencies like McCann WorldGroup Mumbai, JWT Delhi, Young & Rubicam Dubai, Scarecrow Communications Delhi and DDB Mudra Mumbai. At present he handles brands like McDonald’s, Snickers, Galaxy Chocolates, Royal Enfield motorcycles and Dhara oil.

Although he believes his best work is yet to come, he’s proud to have done a 6-second wheelie on a 2-stroke Yamaha. In his free time, he finds joy in woodwork and repairing household items. Fraz is a husband to a Cannes-winning wife and father to a 13-year-old violinist son and a 9-year-old daughter who must sit in judgement for each of his hair and beard styles.

Originally on a path to becoming an accountant, Vishnu quickly realized that his true passion was in the realm of creativity. Encouraged by those around him who recognized his talents, he took a leap of faith and embarked on a copywriting career.

Today, as the National Creative Director, Vishnu leads the digital creative output at 22feet Tribal Worldwide. He oversees an impressive array of clients, including brands such as Flipkart, Royal Enfield, Mars Petcare, and SlurrpFarm. In his past stints, he has collaborated with brands like Gillette, DHL, Honda, and National Geographic Channel while working with leading creative agencies including RK Swamy BBDO, FCB Ulka, and Grey Worldwide.

Vishnu believes that if you are going to interrupt someone’s life with a message, it better be interesting. This mindset has fuelled his exceptional success, as a two-time Cannes Gold Lion winner who has received over 150 international and national awards. Notably, his work on the Battlegrounds Mobile India campaign for Responsible Gaming earned the Grand Prix and 3 Golds in Spikes (2022), a D&AD pencil, two Bronze Lions in Cannes (2022-2023), as well as a Gold, Silver, and 2 Bronzes in LIA (2022). He and his team created the iconic Suede Gully work for Puma, which was also recognized at Cannes 2018 with 3 shortlists. Most recently, with the work on Indeed’s The Hire campaign, the agency won India’s only Grand Prix in the B2B category at WARC Awards for Effectiveness 2023.

Vishnu has actively contributed to projects focused on behaviour change and social impact. These include a project on AIDS awareness among transgenders with the Tamil Nadu AIDS Initiative and the Bill and Melinda Gates Foundation, and projects on sanitation with UNICEF.

Beyond his professional achievements, Vishnu finds solace in the world of gaming and cinema. He draws inspiration from his 10-year-old child and delights in the company of his two playful dogs.

With experience across advertising, design strategy consulting, broadcast media & the non-profit world; and having essayed roles across both the business as well as strategy functions, Menaka’s worldview is strongly anchored in effectiveness.

She sees advertising as a field with the power to drive change and impact culture. While she found immense success in other industries, the gravitational pull of advertising and strategy influenced her return. A true-blue strategist at heart, she believes in empowering consumers with the right information so they can make the right, informed choice for themselves.

Menaka’s advertising career has seen her work with prestigious agencies like FCB Ulka, Wunderman Thompson (JWT) and Leo Burnett Orchard, where she served as EVP & Branch Head. Outside of advertising she has worked with BIG 92.7 FM, served as Business Head – UTV New Media, and Chief Strategy Officer – Pensaar Design.

In her current role, she runs the South operation at DDB Mudra, while also managing the strategy mandate. Over the course of her tenure the team has won multiple accolades for effectiveness, from a Grand Prix at WARC, to many metals at the Effies, as well as at the APAC effies.

Her joy comes from seeing the impact that her work has on the end user, and this drives her to ensure she is getting to the heart of the problem, and finding a solution that will have a positive result on the business as well as the consumer.

Saad Khan heads the business and strategic function of DDB Mudra Group’s West unit as President and Managing Partner – Growth & Strategy. Saad’s role reaffirms DDB’s positioning, which promises to deliver disproportionate growth and effectiveness on the back of groundbreaking creativity.

In December 1998, during his first advertising stint as an Account Management trainee at Leo Burnett, a conversation with a Senior Creative Director inspired his career. He said, “You are only here to do one thing. GREAT WORK. Everything else follows.” That has been Saad’s purpose ever since.

Over the last two decades, his pursuit of great work has been centred around building people, creating culture and pushing work that is sharp and insightful. Saad has worked with brands such as Coca-Cola, Amul, Reckitt Benckiser, Tata Motors, ITC Foods, Volvo Cars, Honda, and Nerolac etc., during his time with Leo Burnett, Lowe Lintas, Dentsu Creative, and FCB Ulka.

One of his most notable achievements is his strategic contribution to building the Tata Motors brand. His efforts have played a significant role in its success within India’s EV category where it enjoys an 85% market share.
In April 2011, Saad co-founded Marketing Unplugged, a marketing and brand innovation firm that challenged formulaic marketing. Inspired by a fresh wave of thinking in the sphere of behavioural economics, Marketing Unplugged gave him a perspective that was broader than advertising and allowed him to scale ideas and help businesses innovate.

Saad has formally taught MBA students and is also a part of a band. Travelling and reading are passions he pursues in his free time.