About
We believe that creativity is the most powerful force in business. Driven by the mantra ‘Unexpected Works’, we practice creativity that delivers effectiveness in the most surprising and provocative way. Our work across DDB Mudra, 22feet Tribal Worldwide, Mudramax, Track, For The Win and DDB for Good has built India’s most respected, profitable and fastest-growing brands. It has also made our communities more inclusive and brought about positive change to society’s most pressing issues.
Award-winning initiatives like The Phyllis India Project and OPEN Pride reflect our commitment to diversity, equity and inclusion. We are also four-time gold winners of the Talent Development Program of the Year at the Campaign Agency of the Year Awards.
Unexpected Works
The best idea is the one you never saw coming and is effective. Unexpected Works is not just a tagline or a positioning, it’s our belief and promise. It’s our way of expressing and celebrating our collective creative madness. The kind that makes jaws drop, sales soar and catches you so off guard that you can’t look away.
Unexpected Works defines our bold spirit to shake things up and even tear a few things down. And knowing that what most would call the finish line is where the real work begins.
Legacy
Leadership
Meet Aditya Kanthy, our CEO & Managing Director. Having joined in 2003 as a Strategic Planning Executive, he quickly rose through the ranks to become one of the youngest CEOs in the industry. He was one of the key members to lead the transformation during the acquisition of Mudra Communications by the Omnicom Group.
Under his leadership, the Group has been recognized as one of the Top 20 creative agencies globally: winning at Cannes Lions 3 years in a row, Grand Prix at Spikes 2021 & 19, and the prestigious WARC Prize for Asian Strategy among others.
As a homegrown leader, Aditya embodies all that we stand for. He champions diversity through his support for The Phyllis India Project and OPEN Pride. Through the initiatives, he envisions a company culture that promotes diversity, equality, and inclusivity, led by a well-represented leadership team.
He advocates our Unexpected Works philosophy which marries ingenious creativity with unparalleled efficiency to drive business growth. This belief-in-action is the fuel behind the Group’s industry-leading new business performance, No.2 position in Effie India and Top 20 in Effie Index’s most effective agencies in the world.
His academic achievements include being a gold medalist from St. Stephen’s College and MICA. He is a passionate cricketer and is known for channeling his competitive on-field spirit into his leadership style.
This is Rahul Mathew, our Chief Creative Officer, and someone with that special creative Midas touch. His previous stints in some of the top advertising networks of the world has seen him rack up over a hundred metals and honours including a Grand Prix at the Asia Pacific Adfest. a Spikes Asia Grand Prix, multiple pencils at One Show, and lions at Cannes.
While he never realised his dream of becoming a professional sportsperson, Rahul has lived his life as one. Fiercely competitive, a big believer in teamwork, a relentless dreamer, gloats just right about his wins and hurts just enough from his losses.
Under his leadership, the DDB Mudra Group has had back-to-back wins at Cannes Lions 2018, 19 & 21, been ranked No.2 at Effie India 2020, won the Grand Prix at Spikes in 2019 & 21, won golds at WARC and was awarded the WARC Prize for Asian Strategy. Our more recent work, Project Free Period and Hashtags Don’t Heal, were awarded the inaugural D&AD Impact Prize Fund in addition to multiple metals and honours at Cannes, Spikes Asia, One Show and D&AD Impact. His vision steered us towards becoming one of the Top 20 creative and effective agencies globally by WARC and Effie Index in 2020.
Rahul has been ranked among the top 10 writers in India on multiple occasions. He ranked 3rd in India and 19th in Asia on Campaign Brief Asia’s list of Most Awarded Creative Heads 2021.
Rita Verma is the Executive Vice President and Head – HR for the Group. For a company that believes in putting its people first, Rita’s role is crucial to everything we do. She is responsible for creating an evolving people strategy that drives transformation and business growth.
An advocate for a culture that welcomes everyone, Rita has laid the groundwork for a diverse, inclusive and well-represented culture and leadership team through initiatives like Omniwomen, The Phyllis India Project, OPEN Pride & DDB Transit, and Equal Parenting.
With over two decades experience in talent development, she has also kickstarted growth initiatives like the High-Performance Program, Emerging Talent and DDB Next.
Rita strongly believes that creativity thrives where there is diversity. Under her leadership, the Group won Golds, four years in a row, for Talent Development Program of the Year at Campaign South Asia. Her efforts saw us become the first Indian advertising company to feature on the India Workplace Equality Index – a benchmark that recognises top employers for the LGBTQ+ community.
She loves travelling because it reveals a great deal about cultures, people, and the common thread that unites them.
Rita Verma is the Executive Vice President and Head – HR for the Group. For a company that believes in putting its people first, Rita’s role is crucial to everything we do. She is responsible for creating an evolving people strategy that drives transformation and business growth.
An advocate for a culture that welcomes everyone, Rita has laid the groundwork for a diverse, inclusive and well-represented culture and leadership team through initiatives like Omniwomen, The Phyllis India Project, OPEN Pride & DDB Transit, and Equal Parenting.
With over two decades experience in talent development, she has also kickstarted growth initiatives like the High-Performance Program, Emerging Talent and DDB Next.
Rita strongly believes that creativity thrives where there is diversity. Under her leadership, the Group won Golds, four years in a row, for Talent Development Program of the Year at Campaign South Asia. Her efforts saw us become the first Indian advertising company to feature on the India Workplace Equality Index – a benchmark that recognises top employers for the LGBTQ+ community.
She loves travelling because it reveals a great deal about cultures, people, and the common thread that unites them.
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In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus.
Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc
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In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus.
Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu.
In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus.
Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc
Ram is our Country Head and Managing Partner for Integrated Media. He heads the media function across all touch points for the group and is responsible for client budgets over $330M (RECMA) in P&L in India.
He is also a CXO level digital leader having been an entrepreneur thrice and successfully exiting twice. His first venture NetworkPlay was sold to Bertelsmann AG’s Gruner + Jahr GMBH in what was the first multimillion dollar ad network exits in India. His second venture, PlatformPlay Media Ventures, was merged with SVG Media which is now part of the Dentsu Aegis Network. His last venture, VelfieApp, is parked for now. He is considered a turnaround artist with a special ability to scale start-ups to multimillion dollar businesses. His favourite markets are US, MEA, India and APAC.
Ram brings a wealth of experience from his global leadership positions as CEO, MD, SVP, VP and Director at organizations like C1X Inc., Reliance JIO, Ibibo Group (now part of MakeMyTrip.Com), Tribal DDB (Omnicom Group), Madison Communications, Jobsahead.Com (now part of Monster.Com) and Indian Express. He has also been Founding Chairman at ad:tech, iMedia and TechCrunch India, and is credited for launching LinkedIn in India through the JVs he formed for NetworkPlay and PlatformPlay.
For some of his stellar achievements he has won awards across the globe including at Cannes, World Brand Congress and CMO Asia.
Ram is a prolific speaker at large format events, a voracious reader, and a reluctant writer although some of the biggest names in the publishing industry carry his articles around digital marketing, world economy and management.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu.
In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus.
Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc
Preetham Venkky, or just ‘Venkky’ to us, is President of 22feet Tribal Worldwide and the Chief Digital Officer of the DDB Mudra Group.
He has been instrumental in scaling the company’s offerings by developing broad external partnerships, building out internal infrastructures and exploring new business opportunities. Under his leadership, the Group’s talent is trained for the demands of our times and geared to apply technology to solve business challenges.
He has over 20 years of experience in some of the most digitally advanced markets in Asia including Hong Kong and China. Equipped with deep understanding of China’s digital ecosystem including social platforms like WeChat and Weibo, his rich portfolio boasts clients across diverse sectors like BFSI, automotive, and media. This includes Fortune 500 companies in Southeast Asia such as Singapore Airlines, DBS, OCBC, AIA, Volkswagen, Prudential, and Singapore Tourism Board.
Prior to this appointment, Venkky was Director & Partner at KRDS in Singapore. At KRDS, he built one of Singapore’s largest independent digital agencies from the ground up. Under his leadership, KRDS was awarded ‘Agency of the Year’ three years in a row.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu.
In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus.
Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc