Creative Categories: Creative Work
Building a legacy of feel-good moments with McDonald’s
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Royal Enfield’s digital journey driven by a sense of community
Royal Enfield is more than a brand, more than a motorcycle – it’s an emotion. Generations of Indians recognise the familiar thump of their engines. Every Royal Enfield owner has a unique relationship with their motorcycle, but at the same time they share a common spirit that unites them with riders across the globe. Over … Continued
MTV India launches BotHard-India’s first AI-powered rapper
Battlegrounds Mobile India beats excessive gaming
Netflix turns mallgoers into shoplifters to promote Red Notice
Stayfree turns 3 days of periods into 3 days of learning
Unlike most women, commercial sex workers in India look forward to their periods. Because it’s the only time that they are not forced to work. It’s this unexpected insight that inspired Stayfree to turn 3 days of periods into 3 days of learning. The initiative not only helped sex workers to rise above the exploitative … Continued
Bumble helps far away couples to connect in the lockdown
2020 was not the year for love. Or physical connections. Couples struggled with loneliness and touch deprivation after weeks and months of isolation. So, Bumble stepped in, to kickstart some hearts and remind people about the persistence of love, by celebrating the few resilient couples of 2020. Who were re-writing the rules of love, without … Continued