Creative Categories: Creative Work

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Royal Enfield is more than a brand, more than a motorcycle – it’s an emotion. Generations of Indians recognise the familiar thump of their engines. Every Royal Enfield owner has a unique relationship with their motorcycle, but at the same time they share a common spirit that unites them with riders across the globe. Over … Continued

In our decades-long partnership, Dhara has stood the test of time given changing consumer preferences and rising competition, only to emerge stronger. DDB Mudra Group was the creative partner to Dhara for the iconic 1980s ‘Jalebi’ ad that made Dhara a household name and cemented its position in the Cooking Oil category. The unforgettable jingle, … Continued

Unlike most women, commercial sex workers in India look forward to their periods. Because it’s the only time that they are not forced to work. It’s this insight that inspired Stayfree to turn 3 days of periods into 3 days of learning. The initiative not only helped sex workers reclaim their agency to rise above … Continued

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